In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about better operationalizing customer insights and really walk the talk of customer-centricity.
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Meet our Guests
Andy McMillian brings 20 years of enterprise SaaS experience to UserTesting. As a former product executive at Oracle and Salesforce, he saw the critical role that customer-centricity plays in creating great experiences. By helping companies become more customer-centric, he has grown multiple enterprise SaaS businesses to hundreds of millions of dollars. Andy is co-author of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences
A visionary executive, Janelle Estes has over 20 years of experience transforming organizations to adopt and align strategy and operations around a holistic, customer-centric approach. Throughout her career, Janelle has helped companies leverage customer insights to make strategic business decisions that increase customer satisfaction and make a meaningful impact on the bottom line, adding value and creating winning outcomes for all involved. Janelle is also co-author of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences
Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences
Meet the Hosts
Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.
Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.