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[Podcast] What If You Don’t Know Your Customers Like You Think You Do?

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In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about better operationalizing customer insights and really walk the talk of customer-centricity.

We’d love to get your feedback on a “white noise” word or topic you’d like for us to cover. Send your suggestions to podcast@perficient.com

 

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Meet our Guests

Andy

Andy McMillian brings 20 years of enterprise SaaS experience to UserTesting. As a former product executive at Oracle and Salesforce, he saw the critical role that customer-centricity plays in creating great experiences. By helping companies become more customer-centric, he has grown multiple enterprise SaaS businesses to hundreds of millions of dollars. Andy is co-author of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences

Janelle Estes Chief Insights Officer Usertesting 1 (1)

A visionary executive, Janelle Estes has over 20 years of experience transforming organizations to adopt and align strategy and operations around a holistic, customer-centric approach. Throughout her career, Janelle has helped companies leverage customer insights to make strategic business decisions that increase customer satisfaction and make a meaningful impact on the bottom line, adding value and creating winning outcomes for all involved. Janelle is also co-author of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences

Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences 

Meet the Hosts

Meet Host Jim 2022 (1)

Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

LinkedIn | Perficient

Meet Host Kim 2022 (1)

Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.

LinkedIn | Perficient

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Madison Flower

Maddie Flower is an associate marketing coordinator at Perficient. She graduated from the University of Missouri-Columbia and worked in Spain prior to joining Perficient.

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