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[Podcast] What If You Could Measure Everything That Matters? An Interview With Google’s Neil Hoyne

S3e7 Neil Hoyne Blog (1)

In this episode, Jim talks with Neil Hoyne, Google’s Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer.

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Meet our Guest

Neil Hoyne Headshot

 

Neil Hoyne is the Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House. He has served as an analyst, researcher, inventor, lecturer, and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data-driven.”

Connect with Neil on LinkedIn

Meet the Hosts

Jim HertzfeldJim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

LinkedIn | Perficient

 

 

Kim Williams-Czopek

Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.

LinkedIn | Perficient

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Tracy Mueller

Tracy Mueller is the Marketing Manager for Digital Strategy based in St. Louis, Missouri.

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