In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul, which he co-owns with friend and entrepreneur Aron Marquez and two-time academy award nominee Mark Wahlberg.
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Meet our Guest
One of the top-ranked golfers in the world, Abraham Ancer won the 2021 WGC-FedEx St. Jude Invitational for his first PGA Tour title. He placed 2nd in the 2021 Wells Fargo Championship and 4th in the 2020 Shriners Hospitals for Children Open. He won the 2018 Australian Emirates Open. He’s also the co-founder of the ‘Flecha Azul’ Tequila company.
Meet the Hosts
Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. He works with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.
Kim Williams-Czopek is a Director of Digital Strategy at Perficient. She works with clients to devise digital experience strategies and how to translate strategies to tactics. She specializes in digital commerce, digital product development, user research and testing strategies, and digital responsibility.