Posts Tagged ‘Digital Experience’

On Monday, December 16, 2019, Insite Software was acquired by Episerver. This acquisition provides significant opportunities for both organizations. Episerver is known for its digital experience, personalization, and marketing automation capabilities. However, Episerver’s digital commerce product has been listed just outside the leaders in the eyes of analysts and the market. Episerver also has limited […]

Lynn is one of those captivating people who embraces life with full enthusiasm and determination to conquer every challenge head-on. At Perficient, this powerhouse found a place she’s proud to call home. “When you look at the names on our clientele list — I mean, all of the names — they’re recognized brands that anybody […]

What are the symptoms of tennis elbow? Where’s the nearest urgent care clinic? Who’s the best dermatologist in town? Is she in network? Why am I winded after a short walk? What will an X-ray cost me? How do I pay my bill? Consumers approach healthcare from multiple angles, which drives the need for delivering […]

In this final post of the Find a Doctor blog series, I will be sharing best practices to ensure your organization’s Find a Doctor tool is easily found by consumers, physicians, and academics. In previous posts we have uncovered the challenges users typically face with these tools, best practice on the type of content to […]

This is the third post in the Find a Doctor blog series, I hope you’ve found the previous posts insightful in identifying Find a Doctor content to include within your organization’s tool to assist conversion. I look forward to sharing best practices regarding search and filtering capabilities to enhance the Find a Doctor user experience. […]

Find a Doctor tools are commonly used by consumers, physicians, and academics across healthcare provider and payer websites. As a key part of a conversion funnel they assist with patient acquisition and retention, and therefore remain a high priority for every healthcare website. Despite this high prioritization, many healthcare providers and payers are still getting […]

We frequently see a consistent pattern with the challenges many healthcare providers and payers face which prevents them from implementing a first-class Find a Doctor (FAD) digital experience. These typically fall into the below groups: Displaying lengthy bulleted lists of information that are not essential to the decision-making process which results in difficult to read […]

A successful Find a Doctor (FAD) search tool is incredibly important for healthcare provider and payer websites and mobile applications. Not only is it critical to lead generation for prospective new patients but is also used frequently by physicians for referrals and academics for researching information. With so many users of this tool, it is […]

Back in February, I made a post reviewing training resources that were available to new content authors. Since then, Sitecore has released 18 new courses for Marketers, Administrators, and Developers on their eLearning portal that cover a variety of topics on the platform. While I cannot speak to the developer and technical training, I was […]

This will be the final post in the community benefit series. I’ll be sharing details on how to expand the healthcare omnichannel presence by creating greater awareness. With a best in class digital experience on your flagship site (as discussed in the second post) and how to create stickiness strategies with an omnichannel approach (blog […]

This week I, along with other thought leaders, had a chance to sit down and talk with Gary Schoch, HCL’s global GTM head for their newly acquired Digital Commerce platform (formerly IBM’s WebSphere Commerce). Gary discussed HCL’s perspective on the product and why HCL acquired the platform. He also spent time discussing the philosophy HCL […]

This second post on community benefit dives into best practices for the Community area of your nonprofit hospital or healthcare system flagship website to assist you in offering a first class digital experience. With the Community area attracting a wide-ranging audience including legislators, policy makers, non-profits, community clinics, and consumers you will be able to […]