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Posts Tagged ‘customer experience’

How Retailers are Leading with Customer Experience in 2017

The last, best experience that anyone has anywhere becomes the minimum expectation for the experiences they want everywhere. Customer Experience led the charge at many of the sessions and discussions throughout the National Retail Federation’s Big Show at the Javits Center in New York City this year. There wasn’t a single session, demo, gadget or sidebar […]

Get Ready for Retail’s Big Show!

It’s another January in New York City, and retailers everywhere are converging on the Javits Center for the National Retail Federation’s 2017 Big Show. 2016 was an up and down year for retailers: Off-price retailers were thriving while department stores continued to struggle. e-Commerce was working for almost everyone, but Amazon continues to be a step ahead of […]

Role of Data in Enhancing a Customer Journey

As Simon Sinek pointed out, “people want to do business with you because of why you do what you do.” The story of Steve Jobs revolutionizing the marketing of Apple products and building a cult of Apple loyalists is timeless. This is the age of the customer and word of mouth is the best marketing […]

Top Digital Marketing Trends to Watch in 2017: Maturity of IoT + The Impact on Marketing

“Personalization won’t stop when you turn off the computer. The greater the number of connected devices, the more potential for personalization exists.”  – Optimizely From wearable devices to connected cars, appliances, and devices in our homes, the Internet of Things (IoT) is coming into its own, with Gartner estimating nearly 21 billion connected devices by […]

Customer Experience Transformation at The Henry Ford

The Henry Ford is a history museum with 26 million artifacts that tell the story of America’s formation, but they had no way to connect with visitors beyond the museum walls. Our Perficient Digital team was excited to partner with Sitefinity to bring the museum’s customer experience to life through digital transformation. Read more about […]

Liferay 6.2 End of Life – Upgrade Today!

Are your customer support platforms primed for customer experience demands in the coming years? If not, then consider Liferay, the Digital Experience Platform (DXP) trusted by brands including Volkswagen Group of America. As we’ve shared here before, Liferay is an open-source solution offering enterprises a variety of features at a fraction of the price on […]

[FREE GUIDE]: Upgrade Your Digital Experience in 2017

2017 promises to bring new challenges for organizations looking to connect with customers and maintain relationships. As the web becomes an increasingly noisy space, selecting the right technologies can make all the difference between competition and irrelevance. We believe that having a comprehensive digital experience is critical to business and communications continuity. Not only must […]

Top Digital Marketing Trends to Watch in 2017: Data + Personalized Experiences

In the increasingly noisy world of communication channels and touch points, marketers realize it takes a lot more than a creative campaign to stand out from the competition. Knowing your customers and creating an experience that’s second to none are essential. According to eConsultancy: Every customer is on their own unique journey… marketers can ‘own’ […]

The Healthcare Content Pie: 7 Marketing Strategies for 2017

Healthcare organizations are continuing to adapt to the ever-changing healthcare industry. Hospitals, health systems and health plans are undergoing infrastructure rebuilds to suit the needs of the new market; transforming their traditional business models to survive the rising expectations to deliver a connected and on-demand experience to patients and members. The growing expectations of healthcare […]

100+ Examples Of Digital Transformation In Financial Services

Similar to the way digital transformation means different things to different people, there are myriad types of projects and initiatives that fall under the concept of digital transformation, including: Implementing methods that enable changes to be made quickly on digital platforms, such as websites, mobile, social, and portals Developing websites and portals that are mobile-friendly […]

Video: Improving First Interactions for Learning Care Group

When children are engaged in constructive play and learning from an early age, they have a lifetime of benefits – like improved academic performance throughout their educational career, a love of learning, and improved emotional development. That’s why Learning Care Group is committed to creating state-of-the-art facilities with the latest technology and expert-driven curriculum. To match the […]

Top 5 Ways Sitecore FXM Can Empower Your Digital Marketing Team

It is rare that I run into a business that can either A: support their entire business with one digital property – be it one website, one app, or even one blog OR B: utilize a solution like Sitecore across multiple properties, especially out of the gate. To be fair, Sitecore CXP can certainly be […]

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