Harvard Business Review defines the New Experience Economy as the fourth evolution of economic value, which includes commodities, products, services, and now, experiences. It is at this point where the product is most differentiated and pricing most premium. In a commoditizing marketplace such as personal lines, a personal experience is an opportunity for carriers to […]
Posts Tagged ‘customer experience’
Data Is the Foundation…for Everything in Insurance (Part 4 of 5)
Data fuels the engine of the digital economy. Connected experiences, in the context of the customer relationship, are driven by a robust data set that confidently presents integrated, diverse data to enable actionable insights that can be automated across the customer’s journey. Internally, data creates the foundation for increased analytic application of fraud detection, at-risk […]
Using Personalization To Create Authentic Relationships in Insurance (Part 3 of 5)
While the thought of changing policies can be daunting, carriers are throwing hundreds of millions (if not billions) into advertising budgets to make the consumer aware of ways to save by switching. As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in […]
An Ecommerce Feature That Could Protect Your Site Against the Delta Variant
Last year I spoke about how COVID-19 would forever change B2B commerce and B2B ecommerce disaster planning. Thanks to the delta variant, much of what I wrote about in these previous blog posts will be needed once again to deal with the influx of product shortages and supply chain disruptions that businesses dealt with only […]
Insurance Operating Models Need to Put the Customer in the Middle (Part 2 of 5)
In my last post, I discussed how insurance companies that demonstrate empathetic knowledge of their consumers and deliver tailored, real-time solutions will build on their noble purpose and gain competitive advantages in a digital operating environment. So, where can you begin? It starts with putting your customer in the middle of your operating model. Instead […]
A Digital Environment Is Essential For Insurers to Gain Competitive Advantages (Part 1 of 5)
Insurance serves a noble purpose: to protect individuals & businesses and their property, liability, and financial obligations. At their roots, many of the large, well-known carriers today began by serving the distinctive needs of businesses and individuals who could not find coverage elsewhere. Rural residents paying city insurance rates, government employee affinities, and experiences tailored […]
The Importance of PIM in Digital Commerce
Commerce is constantly evolving, and after the unprecedented COVID-19 crisis, B2B manufacturers are looking for ways to differentiate from the competition and reach customers with a unique competitive advantage. Manufacturers have started to look within their own organizations to determine what opportunities are available to enhance the customer experience and successfully drive business, and many […]
Healthcare Client Gets Major Commerce Upgrade
Cardinal Health, a major healthcare services client, needed help upgrading from HCL Commerce V7 to V9 to serve its Medical Solutions Segment which is responsible for the sale and distribution of medical products to hospitals and other healthcare providers. The need to upgrade before loss of support of the current, older version was imperative, and […]
5 Powerful Statements for Your Debt Collections Call Model
When was the last time you revisited the debt collections call model your agents follow? Is it suitable for customers who are late today – versus years ago? Customer contacts made via phone calls must become more than an ask for payment and the total amount due. Here are 5 powerful statements that must be […]
Improving Debt Collections – It’s More Than Just Technology…
Our financial services practice is helping banks, credit unions, and other credit providers optimize their collections process by infusing omni-channel technology, process improvements, and best practices. We’re helping them connect with more customers than ever before, and in new ways, to achieve higher contact rates. Through our work, we’ve found that other opportunities exist…beyond technology. […]
Are You Losing Good-Credit Customers to Suboptimal Debt Collection Practices?
2020 had a significant impact on families from many perspectives. Consumers who worked extremely hard to achieve coveted top credit scores were caught off guard and ended up having to rely on their savings to stay in good standings with banks and creditors. Unfortunately, no one could predict how long the impact would last, and […]
Two Commerce Tips to Kick Off Your Q2 The Right Way
Well, we made it – Q2 is here and if you’re reading this article, that means you likely work in the ecommerce space and Q1 went from zero to one hundred real quick. When 2021 kicked off, customers and society as a whole hit the ground running as we slowly but surely start to move […]