Monday, February 21st marks the beginning of Empathy Week. Empathy Week was founded in London in 2019 as an initiative to use storytelling through film to cultivate empathy among school children. During Empathy Week, students are shown one short film each day that showcases a unique human experience. The films’ themes are interlaced into lessons, […]
Posts Tagged ‘customer experience’
Activating Consumer Journey Maps Across Your Healthcare Organization
Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]
[Podcast] What If You Could Make Employee Experience Part of Your Customer Experience?
In this episode, Kim talks with Chris Echelmeier, Senior Director in the the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders […]
How to Improve Your Organization’s Customer Experience in the Age of Digital Insurance
As customer expectations around how to purchase insurance online evolve, it’s crucial for insurance carriers to create online purchasing experiences that exceed expectations and drive revenue and growth opportunities for their organizations. To do this the right way, insurance carriers will need to evaluate their current ecommerce strategy to ensure they’re meeting both business goals […]
There is No Secret Sauce: Put Financial Services Customers First and You Will Grow
TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. TD emphasized that this elevated focus on the customer experience has […]
Scope. Budget. Timeline – But What Does it Mean
As a Project Manager, there is an art to keeping a project moving forward while maintaining happiness across all parties. The fundamental responsibilities include scope, budget, and timeline. Like many project managers, I have had these three drilled into my head as my remit. But what does that actually mean? Well, it depends. In 12+ […]
Why Investing in Innovation Drives Business, Empowerment, and Success
In today’s highly competitive and unexpected market, it’s important for your company to invest in innovative practices and opportunities to not only rise above the competition, but to delight customers and create a business dynamic that positively impacts how your organization operates in the long run. In my experience, I’ve seen companies with great employees and incredible ideas create a […]
4 Key Project Manager Soft Skills
Interpersonal skills are a project manager’s (PM) ace in the hole. Whether you’re working on a large initiative or a simpler project with a shorter timeline, your ability to build real, honest relationships with your colleagues will yield much better project outcomes and lead to a happier and trusting team. Here are four key soft […]
Why Order Management is the ‘Secret Sauce’ for Improved Customer Experience in 2022
When we typically think of exceptional customer experience (CX) in the digital context, we usually talk about things like best-in-class site design, easy and intuitive checkout workflows, and an overall site experience that meets and exceeds the expectations of our customers and their various personas. There’s no question that all these elements are important to […]
The Great Resignation and the Cost of Confusing EX and CX
Amid the disruption wrought by the Great Resignation (the informal name for the widespread trend of a significant number of workers leaving their jobs during COVID-19) and the chorus of companies yearning for “normalcy” to return, this change management professional would suggest “normal” was a trigger for the exodus, to begin with. In fact, forget […]
5 Insights From Our Ecommerce Conversation with Johnson & Johnson Consumer Health
Customers’ expectations for their shopping experiences have drastically altered, largely in part due to Amazon. Gone are the days where you have to run to Foot Locker or Toys “R” Us to buy presents for your kids. Place an order online, and in some cases, get it delivered the same day. The COVID-19 pandemic forced […]
Consumer Empathy – The Missing Piece in Creating Excellent Insurance Purchasing Journeys
As we’re slowly climbing out of the pandemic, the insurance industry has a fresh opportunity to begin to reinvent itself to align with the changing values of society and leverage the power of data and technology to do more than just deliver innovations in products, underwriting, and operational efficiencies. Carriers can reorient the foundational principles […]