Posts Tagged ‘Conversion Rate Optimization’

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Perficient Digital Partners with Optimizely for Experimentation with Personalization

We are happy to announce that Perficient Digital has partnered with Optimizely to leverage its world-class client-side (Web and Personalization) and server-side (Full Stack) digital experience optimization tools. The Perficient Digital conversion optimization team helps enterprise businesses achieve a successful ROI on tools like Optimizely through training and enablement. We also help teams develop or […]

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Alex Harris Checks in with Nasdaq at Opticon19

Director of Conversion Optimization Alex Harris stopped by Opticon19 last week to meet with other conversion rate optimization (CRO) experts in the industry and learn about the latest Optimizely releases. While there, he sat down with Nasdaq’s Laura Moreno for a quick chat about the event, what we do here at Perficient Digital, and the […]

Meet Our Commerce, Marketing, & Strategy Experts at B2B Online

The latest cutting-edge experiences in the B2C arena are shaping expectations for B2B transactions and relationships as well, so manufacturers and distributors need to be proactive in evolving their digital strategies and technologies in order to keep customers happy and earn new business. Wondering how to accomplish this? Join our Commerce, Digital Strategy, and Digital […]

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How Can You Safely Run Multiple A/B Tests at the Same Time?

Do I have to wait until this test ends to start that one? Testing Velocity Increasing the number of tests you run each year is key to a successful A/B testing and conversion rate optimization program. It just makes sense. If you run more tests, you’ll typically get more wins. So, how do you run […]

Testing Native Ad Formats (+4 Tips to Get Started)

Native advertising formats are not new to the industry, but still, some brands seem reluctant to run them. A recent eye-tracking study completed by TripleLift and Chinet compared native ad placements to banner ads. The goal was to determine how much consumer attention the in-feed native ad garnered compared to a 300×250 banner ad at the same […]

Trust Issues: How to Build Consumer Confidence Online

The internet can be a scary place. And some of your shoppers may have been burned in the past by unsecured sites or shady businesses. And this can make people uneasy moving forward with other sites. 58% of consumers claim to have dropped out of a check-out process because of security concerns. To help combat […]

Worth the Wait: Planning Your Cyber Monday/Black Friday Deals

If you’re a retailer wanting to make the most of the holiday season sales spike, you need to be planning a great Cyber Monday/Black Friday deal. Last year, consumers spent $3.45B on Cyber Monday alone (a 12% increase from the year before), and this number is only expected to grow. The fact is, your customers […]

Be Our Guest: How Forced Account Creation Kills Conversion

As an online retailer, it’s your goal to cut down on the steps in the path to purchase. Yet, many eCommerce sites force creating an account before a shopper can check out. And almost every shopper dreads this phase of the process. It’s a fact: account creation is a conversion killer, blocking valuable users from […]

Cart Killing 101: Don’t Offer Free Shipping

How many times have you personally been shopping online, excited to make a purchase, only to abandon your cart because you were hit with unexpected (and what you considered to be too expensive) shipping costs? You’re not alone. 58% of shoppers decide not to complete a purchase when the shipping costs are too much of […]

How to Find Quick Wins to Increase Your Website Conversion

I recently joined my colleague Anne Tracy, Associate Digital Marketing Strategist, to discuss how to find quick wins to increase your website conversions. Listen or read below to learn how to find the items with the lowest effort, yet highest reward on your website. Listen to the audio blog: Summary of How to Find Quick […]

Beware of Conversion Killers

So you want to start optimizing your website through A/B testing. That’s wonderful news! Your first thought should be, “Where do I start?” While diving into your qualitative and quantitative data is essential to a successful testing program, there are some known “conversion killers” that you can fix and/or test right away. Though tricky to […]

5 Reasons to Use an Iterative Website Redesign Process

Has your company been wanting to redesign their website, but can’t agree on the best course of action? Let’s say you hire the best designers in town to give your site an entirely new look and feel. It looks great, but does that mean it’s going to make you more money? Not necessarily. Companies like […]

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