Posts Tagged ‘Content Strategy’

Developing and delivering content that resonates with your customers doesn’t have to be a random act. With two simple strategies for elevating your game, you can be sure that your customers get the content they want.

Everyone loves a great story. Our oldest friends, sitcoms, movies, books, sports, and music all tell the types of stories that move us. They move us to action or leave us wanting more. When it comes to your website and your products, how can you tell the same type of compelling story? One that moves […]

“I am a person before I am anything else. I never say I am a writer. I never say I am an artist…I am a person who does those things.” —Edward Gorey Being greeted with your name and recommendations for products and services is common for return website visits, but personalization is evolving rapidly. And rightly […]

I received a letter in the mail a few weeks ago. That’s right. A personal, handwritten letter. It was from a 5th grader whom I’m sponsoring in a classroom reading program. It was so fun to get something personal in my mailbox—and feel connected to a young person and an important project—that I read it at […]

At Sitecore Symposium 2018, Linda Baker and Christina Deno from Wyanoke Group and Healio.com talked about how they used natural language processing, semantic tagging and machine learning to enhance the medical content that their company produces. Wyanoke Group provides education and communication services to the healthcare industry.  Healio.com is a clinical news, information and education […]

Although social media networks like Facebook and Instagram have been major players in the advertising game for many years now, some marketers still have doubts about whether their efforts in social media are really leading to product sales, and whether social is worth the time and money they’re investing in it. But did you know […]

As you’re probably aware, search engines are getting smarter. Not only that, Google is also becoming more in-tune with the intent behind users’ searches, with the objective to provide more comprehensive content that follows the mindset of the searcher rather than just a simple, literal answer to their query. Because of this, websites with fleshed […]

Those of us in the business of building corporate intranets have long battled against people’s tendencies to work in isolation or “silos”. Our goal is to create intranet and collaboration sites where people work in an open and transparent manner, and information is accessible, enabling better decision-making and productivity. Many intranet and collaboration tools such […]

One of the most common content structures in Content Management is articles. Articles are self-contained pieces of content relating to a single subject. This can range from blog posts to knowledge base articles, to news articles. Articles pose a challenge in Content Management as they don’t follow the content structure of the rest of the […]

Today, Perficient announced that it has acquired Stone Temple Consulting, Inc., a Boston-based $9 million annual revenue digital marketing agency. Stone Temple has an incredible reputation for delivering excellent search engine optimization and content marketing solutions. Perficient helps many of our clients with digital marketing, content marketing, search engine optimization (SEO) and content services. By acquiring […]

We know the tipping point has passed: more web traffic comes from mobile devices than desktop. Still, your web content strategy, if it has embraced the “Mobile-First!” mantra, is probably in an early stage of transformation, most likely reflected in UX, design, and technology solutions to optimize how your content displays on mobile devices. Of […]

From billboards and videos to banner ads and email, every time you talk to your customers is an opportunity to further your brand. Even the error messages on your website can be crafted to fit your style. But to do it right, the first step is to establish your brand’s tone of voice. This is […]