Posts Tagged ‘Content Management’

Inventory Cycle Counting Concept

Don’t Fall Short When Assessing Your Customer Experience Tech

Customer experience leaders continue to look for ways to improve their customer experience technologies. These leaders understand that as expectations evolve, competitors try to jump ahead, and other companies invent new capabilities, they must also evolve their capabilities. Assessing your technology stack with respect to customer experience is essential to making sure your technology is […]

Science Technology

Importance of Real-Time Content in Times of Crisis

As the world has changed and evolved with the global COVID-19 pandemic, so has healthcare’s information and content management. In the beginning, the focus was on “the Content.” This then became the “the Right Content,” followed by, “the Right Content for Everyone,” which eventually turned to “the Right Content for the Right Audience!” And now, […]

Two women using sticky notes to organize content

A Good Taxonomy Can Make the Difference

In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]

Content management system

How Top B2B Marketers Build Experience Business with Content

In our recently published “Build an Experience Business” guide, we explored how content management systems can be a major force in building strong customer experiences. Content Marketing is one top-of-the-funnel technique that marketers use in the B2B space. It is used to educate buyers, promote their brand, and generate leads. More and more, content marketers […]

AI adoption allows employees and AI to co-exist

Perficient and Symantec Empower Customers with AI

Perficient Digital and Symantec have created an AI-enabled self-service cybersecurity support agent called ‘Sami.’ We are excited to announce that the new platform reduces phone channel use, case abandonment, and improves knowledge of customer behavior.  [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]“When it comes to user-centered design, there is a strong push toward real […]

Research

Insights on Every Page: Thought Leadership & Contextual Relevance

An organization’s thought leadership – blog posts, whitepapers, case studies, and other informative content demonstrating industry and subject matter expertise – typically spreads across several website categories separate from product and services pages. Culling that thought leadership content for infographics, comparison charts, checklists, and other visually expressive assets, and identifying and tagging insightful snippets, provides […]

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Organize the Organization for Thought Leadership

Leveraging your brand’s subject matter expertise is like herding cats if your organization lacks a cohesive web content strategy. Web pages, blog posts, whitepapers, case studies, guides, interviews, webinars, or other informative and solution-oriented content spreads across several categories and formats, often residing in multiple repositories. Scattered content complicates your ability to deliver useful information […]

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Migrating AEM Content with Groovy

Migrating content into AEM is nobody’s idea if fun. Creating experiences and authoring content in the powerful AEM authoring experience is great, but identifying, classifying and mapping legacy content? Not so much. AEM’s repository structure contributes to this challenge. AEM, being based on the Java Content Repository (JCR) offers a massively more flexible content taxonomy […]

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Best Practices for Naming Your Company Intranet

Did you know Pepsi’s intranet name is “My PepsiCo?” Or that AT&T’s is “Access?” As a company grows, the employee base’s need to streamline communication, as well as share knowledge and consumer business information in a secure place, increases. Hence, the intranet: A single source or a destination where employees can login to connect and […]

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Building a Zero Cost Website with Apache Sling CMS

  For some time now I’ve been using an intuitive, full-featured Content Management System for managing my blog posts and other content on danklco.com. This system supports rich text editing, using a component-driven page builder, all of the content management bells & whistles, a full java app server stack for developing integrations and is 100% free […]

Is Version Control (or Lack of It) Disrupting Your Content Team?

Version control. Whether your marketing team is within an agency, small business, enterprise, or startup, keeping track of content versions is a struggle. And the struggle is real for everyone on the team. When multiple people touch content files, things can get ugly. Changes get lost or overwritten, the wrong versions get passed along from […]

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Take the Quiz: What is My Content Production Approach?

What is My Content Production Approach? Building a content production approach is critical to a successful implementation of Adobe Experience Manager. By carefully considering the business needs, goals and objectives, you can start with a content production approach that will enable your team to successfully leverage Adobe Experience Manager to create a pipeline of relevant, […]

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