B2B or B2B2C marketplaces are sophisticated sales channels. Do you know what you need to provide to succeed? Check out this free webinar that will help you get it right the first time and drive revenue growth! Marketplaces help you: Increase site traffic with more buyer-relevant content Increase conversion rate with broader assortment (long-tail) Increase […]
Posts Tagged ‘b2b commerce’
Driving Success with Optimizely DXP and Perficient
Discover the New Optimizely and What it Means for Your Business In the past few years, we have seen many mergers and acquisitions in the marketing technology space. With the advance in content management systems (CMS), e-commerce software, and marketing optimization tools, we’ve seen many tools come together under one brand. This is seen across […]
How to Monitor Performance Using Application Insights
Monitoring your website performance is a key factor to ensure your application performs as expected. There are a lot of application performance monitoring (APM) tools available in the market that can be used to monitor the performance of the application, such as NewRelic, Azure Monitor, AppDynamics, and others. In this post, I’ll talk more about […]
Perficient Named HCL Commerce’s 2021 Partner of the Year!
We are proud to announce Perficient has been awarded HCL Commerce’s 2021 Partner of the Year award! This is the first time HCL has awarded this designation following their acquisition of IBM Websphere Commerce three years ago. The HCL Commerce 2021 Partner of the Year Award represents our unique collaboration with HCL Commerce from sales, […]
An Introduction to Salesforce B2B Commerce
While everyone knows that companies were moving at a rapid pace to enable commerce solutions in recent years, no one could have expected the dramatic impact the global pandemic has had on businesses in the last 18 months. Businesses were quickly forced to re-think priorities for online commerce and digital enablement and were required to pivot to new channels much faster than anticipated. Manufacturers and […]
An Ecommerce Feature That Could Protect Your Site Against the Delta Variant
Last year I spoke about how COVID-19 would forever change B2B commerce and B2B ecommerce disaster planning. Thanks to the delta variant, much of what I wrote about in these previous blog posts will be needed once again to deal with the influx of product shortages and supply chain disruptions that businesses dealt with only […]
Join Perficient and Honeywell to Learn How Manufacturing Meets Digital Innovation
It is estimated that by 2040, 95% of purchases will be facilitated by ecommerce. However, manufacturers are hesitant to embrace this digital transition due to complex product data, although it is vital. By connecting content and commerce in manufacturing, you not only enable your business to obtain and retain customers but allow your internal teams […]
Perficient Achieves Premier Platinum Partner Status with Optimizely
One thing is clear after the last year and a half – the overnight shift from in-person experiences to digital-first (or digital only) has prompted companies to double down on providing superb digital experiences. At the same time, they have to make sure that “every user interaction builds and delivers on business outcomes.” Planning, building, […]
Perficient Commerce Leaders to Present at Digital Commerce 360: B2B Ecommerce Sales & Expansion
We’re excited for our very own, Justin Racine, Director of Commerce, and Karie Daudt, Director of Commerce Strategy, to present at Digital Commerce 360’s Fast-Tracking B2B Ecommerce Sales & Expansion, the second of three B2B events premiering on Thursday, August 12, 2021. This live-streamed session will present research from various thought leaders and commerce experts […]
Perficient Expands B2B Commerce Solutions Portfolio Through Award-Winning Salesforce Partnership
Our tagline mentions “End-to-End Digital Solutions,” as we are a global digital consultancy offering a multitude of strategy and technology services. We take pride in our consultative services and strive to be a trusted partner to our clients. An area of expertise that we have strengthened over the last decade is in ecommerce strategy and platform implementations. Perficient also has a strong Salesforce and Mulesoft practice that we have grown since becoming a partner in […]
The Importance of PIM in Digital Commerce
Commerce is constantly evolving, and after the unprecedented COVID-19 crisis, B2B manufacturers are looking for ways to differentiate from the competition and reach customers with a unique competitive advantage. Manufacturers have started to look within their own organizations to determine what opportunities are available to enhance the customer experience and successfully drive business, and many […]
The Importance of PIM for Your B2B Marketplace Strategy
PIM, as most of you readers might know, stands for product information management system. It is not just an application, but also an enabler of a perfect opportunity to connect the dots between people, process, and technology within a commerce business. Years ago, we published a piece that highlighted how PIM is a backbone for […]