Posts Tagged ‘AI’

Whether its online, in-store, or multichannel, customer experience (CX) is a key differentiator for businesses. Extending beyond the front-end purchase experience, CX encompasses the total journey of a customer’s interactions with your brand. Customer care, how well customers are taken care of while they interact with your brand, is a giant piece of the customer […]

Perficient’s Nico Frantzen, Senior Technical Architect for AI solutions, sat down with IBM’s cloud team for a podcast to discuss AI solutions and what you can do for successful AI adoption. Here are five takeaways that you can apply to your enterprise adoption in 2019. 1. You don’t need large amounts of data to start […]

Artificial Intelligence (AI) affects our lives in unexpected ways every day. Machine learning has changed the method and speed that companies can deliver personalized content. And because of this, expectations are consistently increasing across all industries. In a recent guide that we created together with Adobe, we take a closer look at how you can […]

2019 is the year to stop letting obstacles get in the way of enterprise AI adoption. Of course implementing AI tech comes with its challenges, but addressing two big obstacles may be the key to success.  According to our AI expert, practice director and chief strategist Christine Livingston, these obstacles are perception and data. And […]

Creating content that will both entice customers and create a compelling experience is a constant challenge. And with consumer expectations always rising, marketers need to develop a steady flow of captivating content. You start the process with ideas and concepts, then create and manage assets, deliver and personalize experiences, and finally analyze performance. And hopefully, you […]

In light of the Connected Health Conference in Boston this week, there has been increased talk around what’s around the corner in healthcare technology. Today an article published by HealthcareIT News came across my desk that considers how voice apps are more suited to the healthcare industry than any other. Voice apps are already infiltrating […]

At Gartner IT Expo, Michael Shanler focused on what technologies can transform life sciences. In doing so, he called upon a lot of existing research at Gartner including: 2018 Hype Cycle for Life Science Research and Development 2018 Hype Cycle for Life Sciences 2018 Hype Cycle for Digital Care Delivery 2018 Hype Cycle for Real […]

Business intelligence (BI) helps organizations transform their data into actionable intelligence and make smarter business decisions. But according to one Gartner survey, only about 30 percent of employees are using analytics. So how can enterprises increase adoption? Augmented analytics may be the answer. What is Augmented Analytics? The volume, variety and veracity of big data […]

I’ve had some interesting conversations with my colleagues Christine Livingston and Arvind Murali.  Christine knows AI. Arvind knows data, especially big data. As we spoke it became obvious that the two are deeply interconnected. Innovation today seems to be driven by data. AI relies on data. Just implementing any kind of artificial intelligence means you […]

What holds back marketers from creating one-to-one experiences?  Well, a lot of things, it turns out.  Lack of data, too much data, not understanding a customer’s journey, too much focus on journeys – the list is endless.  In the past, we’ve created rules engines to try to create personalized experiences, but we are finding that […]

Millennials have become the largest group of consumers in the United States. And organizations should take note. This shift has introduced the consumer market with a generation of people who are more digitally connected and more demanding than ever. Consumers expect an unprecedented level of 24x7x365 customer service and many enterprises are failing to meet […]

There is a growing challenge for clinicians in oncology. As new clinical trial studies emerge and medical literature is published, it is nearly impossible to stay on top of all the latest cancer care data due to the proliferation of new information, and it is increasingly more difficult to align a patient’s unique factors to […]