Posts Tagged ‘Adobe’

Microsoft and Adobe announced their partnership last fall, and as a leading partner to both, we’ve been hard at work understanding how this alliance will benefit our customers. Rolling out key platform combinations in phases, Adobe and Microsoft are calling their alignment “the perfect partnership for even better experiences,” noting that Adobe Experience Manager running […]

One of the most highly anticipated sessions at Adobe Summit 2018 is AEM Rockstar. In 2017, the inaugural contest and session drew a packed ballroom, with each of the five finalists presenting their favorite Adobe Experience Manager (AEM) tip or trick. The best part? The “Shark Tank” element, as the winner is chosen right then and […]

Implementing the latest version of Adobe Experience Manager (AEM) allows you to accelerate innovation, source and manage assets exponentially, and manage your content and experiences. Last week, I discussed planning your migration to AEM, which is the first stage in the recent guide, Plan, Build, and Run: What to Expect When Migrating to Adobe Experience Manager.  Now, […]

The holiday season and the looming new year have many of us trying to get our personal priorities in order. But priorities are also essential when strategizing how to improve your digital experience. When it comes to designing, building and implementing top-notch customer experiences it’s vital to have your priorities in order. A great deal […]

Bidding automation within paid search, while a very exciting opportunity, can be a frustration for advertisers. For advertisers with specific and/or complex bidding needs, tools like Smart Bidding just aren’t flexible enough. Numerous bidding automation tools exist to help companies face these challenges. In a recent blog post, Tania Lau of  Perficient Digital discussed her favorite […]

Digital marketing has completely redefined how businesses reach their audience, and this is no less true for the healthcare industry. In their most recent #AdobeChat, Adobe discussed “Digital Marking in Healthcare” with special guest Daniel Klco of Perficient Digital. Here are some highlights from the discussion. How has digital transformed the healthcare landscape? The general […]

As we head into 2018, many of us are trying to align our marketing goals with our organization’s strategic plan and subsequent needs. And while the majority of companies in just about every industry have delved into the realm of digital, many are looking to take that investment a bit further in 2018. Optimizing digital […]

We talk a lot about experiences. User experiences, digital experiences, customer experiences – and now, becoming an “experience business.” Adobe first introduced the term “experience business” at Adobe Summit 2016, and illustrated the concept in a comical video this past March. Simply put, an experience business provides a top-notch experience to customers throughout the entire customer journey. […]

For eight years running, Adobe has surveyed industry leaders around the world to understand the latest trends and priorities in digital marketing. This year, Adobe surveyed 1,165 digital marketers in enterprise companies in the US, Canada, UK, France, and Germany. You can see these insights come to life in a beautifully creative HTML experience, and/or download a […]

If you’ve ever been to a campus career fair to learn about job opportunities, you probably visited one or two companies that really stood apart from the rest. For me, that was my experience with Perficient Digital. Over on the Life at Perficient blog, I recently posted about my transition from graduate student at Carl […]

I’ve worked with the Adobe group at Perficient Digital for about nine months now, and I can’t say enough about the close-knit team. They are smart, hard-working, and fun to be around. Despite having demanding schedules, and often being onsite with clients, they are always willing to provide marketing support and thought leadership. This Adobe […]

This week’s 2017 Adobe Symposium in NYC was one of the most well-attended events I’ve been to in a long time. Adobe did an excellent job articulating the consumer shift. People are no longer making purchases based solely on the quality/functionality/capabilities of specific goods and services, but are instead buying based on the overall brand experience. […]