Strategy and Transformation

According to Gartner, “It is impossible to provide the platform for any digital strategy and run an effective API program to benefit from the API economy, without full life cycle API management.” Digital platforms such as mobility and IoT require businesses to establish an API platform strategy that supports new computing models such as hybrid […]

Content marketing has been all the rage in recent years. But is it the most effective way to increase business and drive conversions? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they review statistics from a study to show […]

Launched in 2018, our Chief Strategist program is a way for leading subject matter experts across Perficient and Perficient Digital to elevate client conversations – using their insights and vision to help our clients stay ahead of their competition.  Jim Hertzfeld, our Chief Strategist over Digital, recently shared his thoughts on the program and the […]

Studies have shown that there really is power in personalization. Getting buyers engaged and ultimately buying more of your products by knowing why and how they reach your site is key to your personalization strategy.

We’re very plan driven at Perficient. We like to create them, execute them, measure them, adjust them…and we employ a number of governance plans when executing a new Sitecore project. Very often, large site development projects will include a number of people from various organizations all working together for a common goal – but those […]

Perficient Digital has been featured in a new Forrester report, “B2B Marketing Agencies, North America, Q1 2019.” Released this morning, the report includes Forrester’s overview of 39 North American service providers serving B2B marketers, segmented into three categories based on revenue from B2B-specific marketing services. Perficient Digital was included as a “large, established player” in […]

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]

Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #2: IoT Proactively Resolves Product and Service Issues What if you could anticipate a service issue? The […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Personalization is a fundamental piece of any digital strategy. Customers expect it, the […]

Earning a Google featured snippet is a surefire way to boost your page to the top of the search list and drive traffic to your site. And here’s the good news: there are a few steps you can take to increase your odds of obtaining a featured snippet of your own. In the 200th installment […]

This is the second in a series of blogs on the subject of Cloud Transformation. As we stated in the first blog entry business is being transformed at the speed of cloud. The velocity of this transformation and marketing hype around the subject of cloud could cause a business to move too quickly into the […]

Artificial intelligence (AI) has grown from the stuff of science fiction to a leading force in the world of technology, changing the way organizations in every industry are getting things done. With so many businesses looking to understand and effectively implement AI technology in their processes, it’s not surprising that some do’s and don’ts have […]