Strategy and Transformation

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You may find a field service technician at your own organization as an internal role, or he may be an external role with your customer. No matter the case, his journey is very important. He’s […]

Digital transformation is a term that is being thrown around quite a bit in every industry and sector. But it is frequently misunderstood or misrepresented. Companies are trying to stay relevant and current by adopting specific new technologies to claim their move towards digital transformation. But it is much more than simply using new technology. […]

Along with countless others in the IT consulting space, I’ve written about the challenges facing businesses as they undergo their various digital transformation initiatives. I find the topic endlessly fascinating, as it not only speaks to today’s business opportunities but explores what will be the foundation for the next century of innovation. Discussing how IoT, […]

In our previous blog, Transitioning to Supply Chain 4.0, we discussed the transition process and pinpointed potential concerns organizations may encounter on their supply chain 4.0 journey. In our third installment of the guide-to-blog series, we’ll delve deeper into identifying the right supply chain processes and technology that will make the most business sense for […]

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You never know where you’ll find a user in the field. In fact, he usually doesn’t know where he’ll be on a daily basis. A common role in the trades, he is usually out working […]

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. True alignment of your organization around digital ambition produces tremendous benefits. Communication, strategy, […]

A little over a decade ago, one of the world’s largest online retail brands launched a technology to support its business operations. Cloud computing (as it was called in 2006) was considered an emerging technology, and yet it spawned a revolution. Which company is behind it all? You may have already guessed, but it’s Amazon. […]

This blog series covers three management consulting solutions I learned from coaches in my life. I apply these solutions to my work life in management consulting. Previously I discussed engagement, and how to inspire your team. This entry explores the benefit of giving the inexperienced folks a shot. Millions of kids play high school sports […]

I was having a conversation with a colleague of mine about a client request. We discussed disaster recovery. In the new cloud-based computing architectures, it has become clear that this is one of the many new benefits from moving to the cloud. The following sections in this blog layout a few key elements that support […]

In early May 2019, Google announced that Googlebot is now evergreen. What exactly does this mean for the search community? Check out our recent video from Eric Enge where he and Google’s Martin Splitt explain how the new evergreen Googlebot will affect search in areas such as rendering hash URLs, <div> tags, and infinite scroll. […]

If your head is spinning from the marketing jargon out there, then this blog series is for YOU!

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The senior buyer has more latitude with regard to ordering, including having decision making power over other buyers. She makes purchases for her company, but she can make larger purchases without approval. She may have […]