Digital Transformation

Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #1: Analytics Help You Anticipate Customer Needs Data and analytics go hand in hand to […]

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share their unique insights on […]

In my previous post Creating a Scalable Application Ecosystem, I described how to create an ecosystem of applications, libraries, and services rather than isolated applications. With this paradigm, you should end up with smaller, more manageable projects, but how do you manage all of these separate codebases? The Android project has this same problem in the […]

Marketers today have more customer engagement data than ever to leverage for analysis and decision-making. They are increasingly able to show the C-Suite a holistic view of the engagement journey, from prospect to customer. However, there are still significant hurdles blocking many marketing teams from reporting on the whole picture. Recently we surveyed SaaS marketing […]

Perficient is excited to announce that Twilio has been designated a Strategic Partner. This designation comes as our partnership with Twilio continues to strengthen and build momentum. Case in point, following Twilio’s general availability release of Flex in October 2018, excitement for their fully programmable cloud contact center platform has rapidly increased. It’s little wonder, as […]

Perficient is excited to announce that Chef is moving to a Strategic Partnership. They will join other distinguished partners on this list, including Google and AWS. These companies represent continually high levels of success and achievement at Perficient. Chef is a leader in secure, continuous automation open source and commercial software. Their elevation to Strategic […]

Over the years, the relationship between Pivotal and Perficient has grown significantly. Throughout this partnership, Pivotal has enabled Perficient to grow our business and better serve our clients’ unique needs. That is why we’re pleased to announce Perficient has elevated Pivotal to an “Enterprise” partner, a designation that represents our largest and strongest partnerships. As an Advanced […]

If you’re attending NRF 2019, be sure to stop by the MicroStrategy booth (#1955) to meet with Perficient experts Jim Butz, MicroStrategy Practice General Manager, and Kevin Bauer, Digital Marketing Practice Director, as they showcase demos and retail expertise. The demos will highlight augmented analytics, chatbots, voice, natural language technology, digital intelligence, digital marketing analytics, […]

Whether its online, in-store, or multichannel, customer experience (CX) is a key differentiator for businesses. Extending beyond the front-end purchase experience, CX encompasses the total journey of a customer’s interactions with your brand. Customer care, how well customers are taken care of while they interact with your brand, is a giant piece of the customer […]

2019 is here, and with a new year comes new trends and technologies. In the digital age, the amount of information available is endless, and learning about what’s to come can be overwhelming. Over at our partner, Pivotal, they are bringing together experts, customers, and leading technologists to forecast transformative trends for 2019. Be sure […]

What are the first thoughts that come to your mind when you hear the title of “influencer”? For people active on social media, an influencer is someone who has established credibility, a large audience, and the ability to influence others by virtue of their trustworthiness and authenticity (1). The influencer phenomenon has become so big […]

In a whirlwind of activity that included an executive networking lunch and live webcast, Q&A chat hosted by CMO Marge Breya and a ceremonial ringing of the Nasdaq opening bell, MicroStrategy officially unveiled MicroStrategy 2019 on Monday. Touted as the industry’s first and only enterprise platform for HyperIntelligence, transformational mobility and federated analytics, MicroStrategy 2019 promises […]