Digital Marketing

If you have responsibility for SEO traffic within your organization (or someone else’s), there will be many points in your career when you will likely have to answer the question “Why did our SEO traffic or rankings change?” This is the point where many SEOs will head to the blogosphere to see what recent algorithm […]

Marty’s worried about what he saw in the future, but Doc is more excited that the future is NOW! Why? Because devices like digital personal assistants are radically altering the way we interact with the internet. In this episode of our Here’s Why digital marketing video series, Perficient Digital’s Eric Enge explains why he thinks […]

Maybe some day we’ll be able to customize TV shows on the fly to come out the way we want. A customization that we can do today, though, and one more essential to our businesses, is customizing the way our Google Analytics channels capture traffic. In this episode of our popular Here’s Why digital marketing […]

Going above and beyond is mandatory to being an industry leader in end-to-end digital solutions. But sometimes we just can’t resist bragging about our incredible colleagues. After all, they are extraordinarily talented individuals, dedicated to helping our customers and partners. Today we are excited to share that ten of our Sitecore experts have been named Sitecore […]

We recently built a website that meets the minimum viable product for a customer in under 24 working hours. An Enterprise Accelerator is the key, the secret sauce.  This particular accelerator is built upon SCORE, but these principles can be applied to any CMS accelerator platform.

You can’t control public outcry, as Crock-Pot learned from last week’s “This Is Us” storyline. No spoilers, but an unfortunate product placement in the TV drama spawned a storm of misplaced rage against the slow-cooker giant. In response, Crock-Pot created its first Twitter account and took to digital channels to address a sea of shaken […]

Acme Grommets is in trouble and the CEO is not happy. They’re a huge company, but they didn’t take the time to build an enterprise-level SEO strategy, and now their sales are tanking! Find out what happened in the video. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Eric […]

Last week a new version of ACS AEM Commons, 3.14.0 dropped. This latest release included a new feature for creating configurable reports. These reports allow semi-technical users and administrators to create and execute custom reports and export the results as a Comma-Separated Values (CSV) file.   Why do you need Content Reports?   Content reports allow […]

SEOs shall not live by Google announcements alone…but they sure can be interesting! In today’s post, I’m going to share data from the team here at Perficient Digital, plus my comments on each. Long ago Google almost never talked to us in the SEO world at all. The big change occurred with the advent of […]

Thrill to the intrepid explorer Iowa Jobs as he seeks the true Wise One who can lead him to the ancient treasure! And stay to learn about the treasure of uniqueness for your content development. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen explains why uniqueness is […]

A fortune teller looks for meaning in the alignment of the planets, but if you’re a content marketer, it’s more important to you that there’s alignment of your content between your business goals and the needs of your prospects. In this episode of our popular Here’s Why digital marketing video series, Perficient Digital’s Mark Traphagen […]

It’s time to rethink goals, objectives, strategies, and desires on both a personal and business level. In December we notice things that are off track (think waist lines and checking accounts). January is the time to fix it. For the paid search marketing team, there’s a lot to analyze after the crazy holiday season, but […]