User Experience (UX)

Part 3: Delivering on Expectations Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the wrap-up to this three-part series. Our story so far has explored the gap […]

When consumers visit a website, they expect to find the website designed to tell them who the company is and how its products and services can be beneficial to them, and businesses have a greater chance of accomplishing this when incorporating motion into its website design. Motion design can tell a business’ story at a […]

In today’s hectic world, humans are increasingly drawn to simplicity. Stemming from a rising need for everyday efficiency and speed, we are in constant search for the next new technology that will make our lives easier. While this inclination toward simplicity is likely intuitive for most aspects of modern life, we often see the opposite […]

Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. There is also no question that Covid-19 has changed the digital game by increasing digital transformations and creating a demand for a smooth digital experience. When McDonald’s began to see a decrease in sales, they stepped back […]

All too often, accessibility does not cross the mind of designers or developers until it is too late in the process. Approaching accessibility as a final checkbox in the entire process of a webpage and website development will result in exurbanite defects and adversely affect the final product. Developers and designers must take on the […]

Many companies view accessibility remediation as a one-off project or a parallel effort to their current development life cycle. In fact, it is the opposite. Accessibility should be integrated into your overall design process from the very beginning. It’s important to focus on the benefits and advantages of “shifting left” and incorporating accessibility into the […]

Brian Flanagan, Perficient’s Digital Experience Strategist was selected by the Society of Digital Agencies (SoDA) to contribute towards the recently released 2021 SoDA Report, Digital First, Digital Fast. In his article, Delivering at the Speed of the Customer, Brian shares his insights on developing technology-based experiences at the speed customers expect in a digital first […]

The Assumptions We Make About Disability What comes to mind when you’re thinking about what it means for a person to be disabled? Are they deaf? Is their mobility compromised in some way? What about their vision? It’s important to remember that senses and abilities like these aren’t only reserved for those with permanent disabilities. […]

No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels –whether good or bad – while buying and using a product is the design. In Season 1, Episode 2 […]

With the onset of the COVID-19 pandemic, businesses and consumers are reminded that anything can happen. Consumers are looking to the companies and resources they trust to understand relevant, rapidly evolving information and guidance. Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need […]

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in […]

In an era where everything is considered digital, what really makes something digital? In Season 1, Episode 1 of the What If? So What? podcast, hosts Jim Hertzeld and Kim Williams-Czopek share their research on what makes something digital or not. They discuss examples of things that are definitely digital and some that aren’t quite […]