As organizations look toward their next Sitecore upgrade, many will be considering the implications of moving to XM Cloud. For their marketing teams, a big question is going to be how that will affect their personalization strategies. Will they have to invest in CDP and Personalize or will the embedded out of the box personalization […]
Customer Experience + Design
Conversion Rate Optimization (CRO) is the G.O.A.T.
Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors! However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]
Justin Racine Named a CMSWire Contributor of the Year
Perficient’s Director of Commerce Strategy Justin Racine was recently named one of CMSWire’s Contributors of the Year. CMSWire is one of the leading communities of CX professionals, whose goal is to advance its members via high-impact knowledge. The Contributor of the Year recognition is awarded to authors whose articles greatly resonated with the CMSWire community […]
Accessibility Certifications
As a consultant, staying up-to-date on the latest accessibility guidelines and best practices is crucial for providing top-quality service to your clients. One way to demonstrate your expertise in this area is by obtaining certifications related to the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG). In this blog, we’ll explore […]
Is Your Healthcare System Focused on the Caregiver Experience?
“Patient experience” has become a buzzword in healthcare circles over the past few years. In fact, a quick Google search brings up over 40 million results so it’s safe to say it’s a major focus for the industry. But what about caregivers — those folks who are caring for sick children, partners, friends, and family […]
3 Perficient Healthcare Projects Awarded for Design Excellence
Perficient is pleased to announce that our work for Becton Dickinson (BD), Quest Diagnostics, and Access Clinical Partners (d/b/a GoHealth Urgent Care) has gained recognition in the 2022 eHealthcare Leadership Awards. BD’s PureWick™ System Empowers Patient Independence With an Enhanced Commerce Experience Best Site Design, Platinum | Journey analyses power an integrated commerce site for BD’s […]
[Webinar] Journey Science: The Next Frontier in Data-Driven Customer Experiences
Webinar: Explore Journey Science on Wednesday, December 14th at 12 pm EST As customers interact with your brand, they expect frictionless experiences across every channel and touchpoint. However, many organizations struggle to piece it all together and fail to meet customer expectations. Journey science is a cross-functional discipline that combines research-based insights with data-driven evidence […]
An Automated DevSecOps Framework
Automation for Automation – An Executable Framework for DevSecOps In an age where automated Continuous Integration and Continuous Delivery (CI/CD) is becoming more and more critical to the success of any organization, why are we still building our DevSecOps environments by hand? Instead why don’t we leverage automation for our automation? DevSecOps support teams are […]
Empowering Your Financial Advisors With Salesforce
Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life. But financial advisors […]
Sitecore Website Performance Guide – Part 1
Welcome to my series on Sitecore Website Performance. This series will outline the key metrics and tools used to track website performance as well as specific recommendations to improve page speed within Sitecore. In Part 1 we will review how to test website performance and how we get the most accurate results. What is the […]
5 Time Management Strategies to Implement as a Project Manager
Time management is a crucial part of success as a project manager. When your role requires you to wear many hats, as project management does, it’s important to be deliberate with you how spend your time. Often it can take months (or years) of experimentation to develop the perfect time management system for your work […]
Perficient Interviewed for Forrester Report on DXP Best Practices
In September of this year, Perficient’s DXP experts were interviewed for the Forrester report Understanding The Architect Of Your Digital Experience Platform. In the report, Forrester covers how ‘Digital leaders must recalibrate their understanding of digital experience platforms to make the right decisions about building and evolving them’. Read on to learn a bit more […]