Customer Experience + Design

A company’s brand purpose serves as its guiding light. It shouldn’t be a complicated statement filled with buzzy words. Instead, it should be a clear and simple indication as to why your brand exists (besides to make money, of course). It’s not enough to simply publish your brand purpose. You must use it to boldly […]

  In today’s digital age, technology has transformed the way we live, work, and interact with the world. However, not everyone benefits equally from these advancements. Many individuals with disabilities face barriers to accessing and utilizing digital platforms and technologies. This is where assistive technology and digital accessibility come into play, bridging the gap and […]

Technology has become an integral part of our daily lives in today’s rapidly advancing world. From smartphones to smart homes, technology has transformed how we communicate, work, and navigate the world. But there is one aspect of technology that often goes unnoticed, yet holds immense potential for transforming lives – assistive technology. In this blog […]

As a manufacturer, you’re a master in your products and their production, but developing a digital go-to-market strategy to help your organization evolve is equally as important with getting your products out the door – especially if you’re considering going direct-to-customer (D2C). Targeting customers directly can provide many benefits to your business, such as building […]

In an increasingly interconnected world, digital accessibility has emerged as a vital component of creating inclusive experiences for individuals with disabilities. Global Accessibility Awareness Day (GAAD) serves as an annual reminder of the importance of accessibility and aims to promote awareness and understanding among developers, designers, and decision-makers. In this blog post, we’ll explore the […]

Welcome back to our series on Digital Accessibility Testing Fundamentals! In this last installment, we’ll discuss some of the Code Review Testing for digital accessibility and why it is a critical step toward building inclusive digital products.   In today’s digital landscape, accessibility has become an integral part of creating inclusive and user-friendly experiences for all individuals. […]

While working on primary research regarding the customer journey, I’ve been speaking with both consumers and dealerships about the most pressing matters in automotive innovation.  Hearing from both sides has made me realize that there is a bit of a disconnect in their worldviews, and this disconnect is fueling so many of the issues we’re […]

On June 7-8, Chicago will play host to Salesforce Connections, the marketing and commerce learning event of the year. Connections is back in person after a multi-year hiatus, and our team will be there, focusing on building relationships with clients, prospects, and partners. Connections features over 250 sessions across two days, and attendance is expected […]

Customer data and customer data strategy present unique use cases to the business. Customer data can help organizations identify, track, optimize, and individualize the customer journey. In 2023, leveraging customer data via a robust strategy is table stakes. Armed with a robust customer data strategy and success metrics, organizations can respond more quickly to customer […]

Box-sizing property in CSS Box-sizing is a CSS property that helps us set the height and width of an element. Sometimes, when we set the height and width of an element, it doesn’t work as expected. In such situations, we can use the box-sizing property to adjust the element’s size. Box-model: The Box-model is a […]

What are Icons? Icons are graphical representations of different elements on a website. They make the webpages visually appealing and like any other image, have a stronger connection and retention to the end user’s memory than plain text. When used in moderation and the right way, they can be self-explanatory and reduce the need for […]

IDC Market Perspective: Experience-Led Growth, Generative AI, and Content Supply Chains This year was the first time in three years that Adobe has been able to host not only Adobe Summit in-person again, but also the Analyst Day with its partners. Analyst Day is an opportunity for Adobe partners to chat with research analysts and […]