Customer Experience + Design

It seems every company in every industry is talking about “going digital,” but to understand the landscape of life sciences, we must first understand some of the shifts within healthcare that are driving change. Below are some trends that are reshaping healthcare and, therefore, life sciences, and are making it harder and harder for life […]

While it means different things to different people, digital transformation is a movement. According to the research firm Altimeter, the definition of digital transformation boils down to this: “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” Digital transformation […]

If you’re looking for a comprehensive digital experience platform for 2017, look no further than IBM Digital Experience. As customers demand more out of their business experiences and IT faced with many solutions on the market, finding a solution that is both comprehensive and deep are rare. Luckily there are research firms like Gartner who […]

We have become a digital society. We use mobile devices to guide us through rush hour traffic, to find a great new spot for lunch, to research recipes for dinner, to do our shopping, to track our exercise, to entertain, to connect with friends and family, and to wake us up the next morning to […]

Did you know that there are three different ways that fonts can be implemented into a website? Here’s the good news for designers: your creative juices don’t have to be stymied when it comes to choosing fonts for the web. You have options, and they go far beyond Verdana, Helvetica or Arial. Just keep in […]

Once your customer data is in order and you have the internal resources you need to incorporate build personalization into your marketing, you’ll need to decide which strategy best suits your business. (For more on this, read about the four strategies that make up the Personalization Spectrum.) Creating and implementing these different levels of personalization […]

Through its Healthcare Marketing IMPACT awards, Modern Healthcare and its sister publication Advertising Age have been celebrating the healthcare industry’s best advertising, marketing, promotional and communications campaigns across all media platforms. Perficient client Cardinal Health was recently awarded the Silver Award for Website Campaign of the Year for Supplier/Vendor/Pharma. Optimizing the Online Experience Cardinal Health […]

As one of Salesforce’s strategic partners, I’m glad to share the success Eli Lilly is having with the Salesforce platform. According to a press release that was issued by Salesforce, the pharmaceutical company has launched 50+ internal and external applications over the last two years. TrialGuide is one example. The website, which is naturally mobile-friendly, […]

For the past three years, Modern Healthcare and its sister publication Advertising Age have partnered to recognize the healthcare industry’s best advertising, marketing, promotional, and communications campaigns across all channels. Cardinal Health, one of our clients, recently received the Silver Award for Website Campaign of the Year for Supplier/Vendor/Pharma. Perficient Digital’s Adobe practice was the […]

A new report published by Ipsos MORI, a market research company, and VocaLink, a global payments partner to financial institutions and governments, indicates that European millennials are struggling to adopt mobile payment technology. While more than half of the ~4,000 millennials from Germany, Italy, UK, and the Netherlands that took part in the study exhibit deep […]

IBM launched their new content management service, IBM Watson Content Hub, on 11/14/2016.  This new offering provides a full cloud based content as a service offering delivering headless CMS solution.  The new product has many advantages including: Easy to use content authoring interface allowing business to easily create multi-channel content. Full cloud based solution so […]

As we head towards the end of the year, it’s time to start looking back express our gratitude for all the great things that have happened this year. Among those is that of digital experience and WebSphere portal, which offers organizations the opportunity to create unique customer experiences that drive engagement, revenue, and top-notch customer […]