Customer Experience and Design

Introduction To Digital Transformation In Financial Services

We have become a digital society. We use mobile devices to guide us through rush hour traffic, to find a great new spot for lunch, to research recipes for dinner, to do our shopping, to track our exercise, to entertain, to connect with friends and family, and to wake us up the next morning to do it all over again.

What might not be as obvious is that the way we operate outside of work is no different from the way customers operate. Our own expectations for finding information and interacting with businesses are exactly the same as customers’. This is why businesses across all industries – including financial services – are now going through what’s known as “digital transformation.”

The Digital Essentials, Part 3
The Digital Essentials, Part 3

Developing a robust digital strategy is both a challenge and an opportunity. Part 3 of the Digital Essentials series explores five of the essential technology-driven experiences customers expect, which you may be missing or not fully utilizing.

Get the Guide

We pulled together a guide that offers some guidance on digital transformation and what it means for financial services. In addition, we compiled a comprehensive list of real-life examples that show how all types of financial institutions are investing in digital transformation.

Download your copy today to learn more about digital transformation, from both Perficient and your peers.

About the Author

Sr. Marketing Manager, Industries, Perficient

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