NuGet.org, the go-to, repository for .NET developers to find and download packages, has just announced the launch of the site redesign they have been working on. There’s a link from the original site to use the preview site, or you can go directly to it by navigating to preview.nuget.org. According to the release announcement, the […]
Customer Experience + Design
What’s New in IBM Digital Experience CF 14
IBM released Cumulative Fix (CF) 14 for WebSphere Portal and Web Content Manager (WCM) in early July, 2017. This fix will apply to either version 8.5 or 9.0. IBM has moved to a continuous delivery model where they release cumulative fixes every few months to not only fix defects but also to deliver new capabilities. […]
Life Sciences Is Not Immune To The Age Of The Customer
This is the second post in a series about applying customer experience (CX) principles to life sciences. In the first post, I discussed a critical underpinning concept for the blog series related to how “customers” are defined in life sciences. Here’s a quick recap: Since patients don’t typically buy their medications or medical devices directly […]
Data Migration Steps for Moving to Salesforce Lightning Knowledge
How Do I Migrate to Lightning Knowledge with Multiple Article Types in My Org? As mentioned in my previous blog, Salesforce tends to recommend Lightning Knowledge for new customers or customers with only one article type in their org. However, just because you don’t exactly meet the ideal criteria doesn’t mean you can’t or shouldn’t […]
5 Questions to Ask for Discovering Buyer Personas
Buyer personas are a crucial component of the buyer’s journey. After all, the lack of proper targeting means that those whom you actually want to see your services and products will likely be seeing those of your competitors. Developing a buyer persona takes work and requires buy-in from your engineering to your sales team. In […]
Webinar: Why Personalization is a “Must” in Healthcare
While the thought of delivering a personalized experience in healthcare can be overwhelming, the value it provides is undeniable. As the industry moves to a more consumer-centric model, healthcare organizations need to engage with patients and members on an individual level. Healthcare organizations that utilize technology to provide a relevant, high-touch and personalized experience are […]
A Salesforce Classic to Lightning Knowledge Readiness Deep Dive
In the Spring ’17 release, Knowledge had its beta debut in Lightning but with the latest release (Summer ’17) it is officially generally available (GA). As of right now, Knowledge is available in both Classic and Lightning Experience; but it is a great time to evaluate if you’re ready to enable Lightning Knowledge in your […]
Applying The Concept Of Customer Experience (CX) To Life Sciences
My colleagues in Perficient Digital, Perficient’s in-house digital agency, recently published a fantastic guide about customer experience (CX). While the guide focuses primarily on retail customers, a lot of the advice it contains can be quite helpful for life sciences, so I thought I’d take a stab at translating it for you. Now, in full […]
5 Mindsets for Digital Experience Independence
Over the years, customer experience has seen a gradual evolution, moving from static to dynamic experiences. What started as toll-free phone numbers, mail-in surveys, and customer insight groups has transformed into the world of social media, where anyone can share their opinion to a large audience. For some organizations, the emergence of new media has […]