Customer Experience + Design

Over the years, Sitecore has continued to build in native functionality that provides marketers a one-stop-shop once they log into the platform.

Too many websites fail to engage their target market users, resulting in abandoned carts and low click-through rates, not to mention wasted user experience (UX), user interface design(UI), and creative time and effort.

Great visual designers understand that creating well-designed websites is much more than just aesthetics. Besides slick visuals, great design is actually about creating a website that is also functional and thus creates a good user experience. There’s a process or approach that needs to be followed to make sure both form and function are taken […]

My colleague Eric Roch recently wrote an article about “5 Steps to Monetize Your API’s.” He goes into some detail which you should read but for brevity’s sake I’ll just highlight his five steps: The five steps to monetize your APIs we will examine include: 1. Establish your business case and roadmap 2. Ensure you […]

It’s no secret that technology has the grand potential to completely revolutionize how we approach healthcare. Actually, transforming the healthcare industry is much more challenging. Below are just a few of the top digital transformations that are taking a stronghold in healthcare. How is your organization preparing to handle these trends? Artificial Intelligence (AI) and […]

To Object or Not Object, That Is The Question We’ve all been there as Salesforce Consultants or Solution Architects; a client is thrilled about the Service Cloud rollout and the amazing adoption rate by jadded SMEs when suddenly someone on the client side blurts out, “Wow, wouldn’t it be nice if we could do X, […]

Now that you’ve mastered the art of providing a good search foundation on your website, it’s time to build on that investment. Let’s talk about how you should be using search to personalize every experience. And don’t worry if you don’t have a search foundation down quite yet. You can always look back on our […]

As consultants, we are expected to provide solutions for our customers. But those solutions must be the “right” solution whether or not they are the “best” technical solution. As technology professionals, it is up to us to recognize when the latest whiz-bang technology may not be what is needed by the customer. Guilty as charged […]

The key to success is putting people first. When companies apply a people-first approach, it pays — literally. Putting that into action can be another story. With only good intentions and no clear strategy, people interested in evolving their business are faced with a painful and often overwhelming task. By starting with the people closest to your […]

Decades of Movie Making Tradition I stumbled into a career as a Solution Architect while working for Walt Disney Pictures & Television as an Assistant to the Executive Vice President of production. Part of my daily routine was to man five fax machines early in the morning receiving call sheets and production reports from movies […]

Having established roles and workflows in Sitecore makes for good governance and ensures your authoring team is supporting your content strategy. While this seems like an organizational no-brainer for larger content teams, you may wonder if smaller teams need the same level of oversight. Don’t all these formal rules and processes just get in the […]

The old adage “the customer is always right” may frustrate some companies, but getting to the heart of the customer voice through robust data aggregation and analysis tools has never been easier. Social media has now given everyone a feedback channel that customer service organizations can harness to improve offerings and stay competitive. Perficient recommends […]