Customer Experience + Design

Think back, and we are talking about 30 to 40 years ago; when a company would release a new car. These different automobiles would be completely new in regards to the make and design. It was exciting to see the fresh new features and styles that the companies would introduce. That is what people wanted. […]

Marketing Automation (MA) is the effort to better manage [online] marketing channels. Mark Polly calls out a 2014 Frost & Sullivan Report to say MA will be a $1.9B industry by 2020. And Marisa Lather explains some ways to get your MA going the right way. Marketing Automation vs CRM The classic “purchase funnel” is a […]

“Find the nearest gas station.” “When will the next MacBook Pro be released?” “How many touchdowns did Carson Wentz score last season?” You’ve probably asked your phone one of these questions (or something similar) in the last week. According to Google, more searches take place on mobile devices than on desktop, and approximately 50% of […]

When redesigning your public facing website whether you are a healthcare provider or payer, there are a number of key factors to consider on where to focus your efforts to ensure you’re giving consumers-patients-members the best digital experience. As it only takes about 0.05 seconds[1] for users to form an opinion about your website that determines whether […]

Perficient Digital added two more awards to the shelf with the recent announcement of the 2018 WebAwards winners. The websites we created for CURT Manufacturing and OhioHealth were both recognized, earning Outstanding Manufacturing Website and Non-Profit Standard of Excellence awards, respectively. Our Commerce practice brought in the first award with the new CURT Manufacturing website, […]

Out of the box logging configuration in AEM not cutting it for you? Check out what you can achieve with SLF4j’s MDC patterns.

The OneStream XF Workflow Engine is one of my favorite design components in the platform. It leads the users to a centralized working panel and protects them from the complex technical concepts of the system through the entire work cycle. First of all, the workflow tasks are not limited to having users input and review […]

It is very important for users to identify to which environments are they logging in. For this reason, I am sharing the following insights into how to customize the Oracle EPM workspace logo, which will help users determine if they are logging into a Production, Development, or QA environment. Out of the box Workspace log […]

Content marketing has been a hot topic over the past 8 years as marketers have looked for ways to connect with consumers. At Perficient, we use content marketing extensively, as evidenced by this blog. We’ve also blogged about content marketing going all the way back to 2012 (Content Marketing Impact & #SocialBusiness). The trick for […]

Wealth management firms are at the dawn of this journey. You should focus on strategies that respond to Millennial behavior and operational excellence throughout the entire client lifecycle. This focus is essential to creating the trust required to make all the complex technology work. If you want your clients to embrace artificial intelligence, machine learning, […]

By 2022, we predict 25% of healthcare consumer interactions will be digitally executed outside of a traditional care setting; while the remaining 75% will gravitate to digitally coordinate real-time health systems. Digital Health is coming of age, bringing with it new capabilities for healthcare interactions and care delivery for consumers, patients and members, and the […]

This year’s Sitecore Symposium is jam packed with sessions, but make sure you block off your 10:30 a.m. slot on October 11 to swing by my session with Craig Burkart, Senior Manager of Interactive Marketing at Ecolab.