Customer Experience + Design

Imagine that your ecommerce company’s product information and data is spread out and recorded on multiple systems. Some is recorded in your ERP system, while the rest is living in spreadsheets, online, or on other operating platforms. How is it possible to accurately analyze or measure important performance metrics, maintain up-to-date product information, keep internal […]

A couple weeks ago you may have heard through the grape vine that Skype for Business Server 2019 was released to the general public. Not only that, but all Office 2019 servers (Exchange, Skype for Business, SharePoint, and Project) were released for commercial customers. With this release came some great additions to features and functionality […]

The rumors are true. Post Winter ’18, Notes and Attachments are a thing of the past. In 2019 and beyond, it’s all about Files. Salesforce Files Are Taking Over Salesforce Files allow you to “put documents, videos, or presentations at the center of sales, service, and marketing. Accessible from anywhere, files are always current to […]

Track multiple interactions within a page and extend your analytics capabilities with Brainjocks SCORE Experience Rules (XPR).

The concept of a personalized consumer experience is nothing new. Whether we’re receiving product recommendations based on previous purchasing behavior, or being presented with online ads related to our search history, we know what a targeted user experience looks like. But the same tactics that apply to a B2C experience don’t necessarily translate in a […]

This year I had the amazing opportunity to return to California for this year’s Adobe MAX in LA. This event is known as “The Creativity Conference” and is open to all disciplines in the industry. Between the several hundred educational sessions, Adobe suite updates, and lineup of inspirational speakers, it’s easily one of my favorite […]

A website without search engine optimization is like a car without an engine or a computer without a mouse. Just like a car without an engine isn’t going anywhere, a website without SEO won’t be useful to anyone. In a nutshell, the goal of SEO is to rank as high as possible on page 1 […]

In a world where almost every experience now has a digital component, we’ve become comfortable interacting with voice devices and automated systems instead of just human beings. But that doesn’t mean those interactions are impersonal. Voice is an inherently social thing, and it plays a large role in the human process of social identification. So […]

The wealth management industry currently stands at a crossroads that is driving firms to adapt and update business models in order to succeed into the future. Future growth will come less from marketing and rainmakers, and more from your firm’s service model and the ways in which these services are delivered. You will have to […]

In today’s digitally savvy world, consumers-patients-members expect to interact with healthcare organizations across a number of mobile devices whilst on the go, just as they do with organizations across other industries. As a result more and more healthcare providers and payers are leveraging mobile apps to connect with consumers-patients-members to make their services more accessible […]

As consumers, we know what we expect from a personalized experience. We might see this put into action by our favorite retailers, through online ads and email marketing promotions created around our past behavior or buying decisions. But those same tactics and approaches don’t apply to B2B marketing. There are several differences in the B2C […]

In a time where technology is constantly evolving, it can seem that personal connection is becoming more difficult to achieve, especially between company and customer. Consumers are more connected than ever, and as a result, more aware of where they take their business. They’re not only looking at the value of the service they’re receiving, but […]