B2BecNews recently published survey results indicating that for more than half of B2B sellers, eCommerce efforts are bringing in 10 percent or less of their total sales. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on the causes of […]
Customer Experience + Design
Storms Offer Utility Companies an Opportunity to Shine
The world is random, and the future is unknown. We are continuously adapting to remain up-to-date and connected at all times through an omnichannel experience. Still, with the most advanced proactive measures, sometimes things happen. Think about this. A massive storm hits and power outages strike across an entire state. First responders are out in […]
4 Ways to Improve Digital Accessibility in Healthcare
Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. But getting started with digital accessibility can be a challenge within complex healthcare environments. Here are four steps to help you get going: 1. Take […]
How Bots & AI Will Impact Customer Journeys in B2B
I just ordered a pizza for dinner with a few taps on my phone, and the delivery driver should be here anytime. It’s amazing how we are automating nearly everything around us, empowering end-users to achieve a wide range of tasks with minimum effort. New Horizons for Customer Service The customer service industry has joined […]
5 Roles You Need To Build Your Digital Transformation A-Team
When beginning a journey of digital transformation, many business leaders make the mistake of starting by tasking their IT department with leading the initiative from the technical implementation aspect. The problem with this approach, is that while technology is an enabler, it’s not really addressing the problem. In reality, the company leadership needs to start […]
Creating More Touchpoints Through API-Driven Commerce
In the age of digital disruption, the traditional commerce model is quickly becoming a thing of the past. Brick-and-mortar stores, eCommerce websites, and even mobile shopping apps are no longer the only ways to make purchases, and successful businesses recognize that evolving with technology is the only way to survive. Voice search and command, artificial intelligence, […]
How Can You Safely Run Multiple A/B Tests at the Same Time?
Do I have to wait until this test ends to start that one? Testing Velocity Increasing the number of tests you run each year is key to a successful A/B testing and conversion rate optimization program. It just makes sense. If you run more tests, you’ll typically get more wins. So, how do you run […]
Is Your Healthcare Organization Digitally Accessible?
Disability affects many people at different times and in different ways. It’s a spectrum from permanent and temporary disability to situational impairment. For example, unfamiliar healthcare topics could throw off even a literate and educated site visitor. And when factoring in non-native English speakers – and there are many clinicians, providers, and patients in this […]
See Us at CS Week for Utility Industry Expertise
The constant evolution of technology and customer expectations impacts every industry across the board, including utility providers. In the midst of all of these changes, providers need to keep up or risk commoditization. Our team of utility experts is attending CS Week, April 8-12, in Phoenix, Arizona. They’ll meet with industry executives to discuss how […]
Connecting with End Users in B2B Commerce
The digital landscape continues to evolve rapidly, putting pressure on businesses to continue to meet and exceed the elevated expectations of consumers. This has been especially relevant for B2B organizations such as manufacturers and distributors, which have traditionally had very little interaction with their customers further down the supply chain. Businesses that have historically sold […]
Digital Accessibility: A Must in Healthcare and Life Sciences
Healthcare and life sciences organizations intent on elevating the patient and member experience put a premium on accessibility when designing and developing digital content and functionality. Forward-thinking organizations ensure digital resources are accessible to people with disabilities, meeting the patient and member where they are. For today’s patients and members, “where they are” is increasingly […]
8×8 Launches PartnerXchange Platform for Channel Enablement
New Salesforce Community Drives Channel Onboarding, Enablement, and Customer Sales 8×8, Inc. is a leading cloud provider of voice, video, collaboration, and contact center solutions for over one million users worldwide. As 8×8 is a company known for helping other businesses to transform their customer and employee experience, Perficient was honored to “transform the transformers” […]