Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #4: AI, VCAs, Chatbots: The Future of Customer Care If you’re tasked with evolving your firm’s customer […]
Customer Experience + Design
How We Create & Measure Case Deflection in a Salesforce Community
Outstanding CX is the New Norm In 2015, a Gartner study predicted that by 2019 more than 50% of organizations will invest more money into the customer experience. In 2019, we can safely say that number is more than just 50%. With trends like personalization, omni-channel support, and AI becoming the norm, customers are evolving […]
Driving Customer Loyalty With Sitecore Experience Commerce
Customer loyalty can be a huge factor in revenue growth. Driving loyalty through the commerce experience can lead to an additional 18% spend.
Cloud Trends in 2019: Early Adopters to Benefit on PaaS
The following blog comes from an interview with Perficient’s Chief Strategist of IT Modernization and Integration, Eric Roch, and is part of a series on cloud trends with experts from within Perficient. The cloud needs have changed for many enterprises. These enterprises have accepted they need the cloud. Now they aren’t just asking how to […]
4 More Ways to Improve Digital Accessibility in Healthcare
Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. In my previous post, I outlined four steps that will help your healthcare organization improve your digital accessibility. Picking up where I left off, here […]
Trending in Tech: Augmented Reality (AR) and Voice Technology
Technology has advanced by leaps and bounds over the past decade, but it wasn’t until more recently that capabilities like augmented reality (AR) and voice control became powerful tools in commerce customer experience. More dynamic devices and technology like Apple’s ARKit means people have access to these capabilities in their pockets. Early adopters of these […]
Why You Should Think Before Taking That Quiz on Facebook!
Well, in a word, privacy! It’s very enticing when you get an invite from a Facebook friend to find out which “celebrity” you are, or taunt you to beat their high score. Please think twice before clicking (no truer words were ever spoken). Game makers often ask for your permission to access your friends as […]
Essentials for Your Digital Strategy: Consumerization
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. As consumers, we appreciate how breakthroughs like smartphones, global positioning systems (GPS), genetic […]
51% of B2B Sellers Are Seeing Low eCommerce Sales – How to Fix It
B2BecNews recently published survey results indicating that for more than half of B2B sellers, eCommerce efforts are bringing in 10 percent or less of their total sales. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on the causes of […]
Storms Offer Utility Companies an Opportunity to Shine
The world is random, and the future is unknown. We are continuously adapting to remain up-to-date and connected at all times through an omnichannel experience. Still, with the most advanced proactive measures, sometimes things happen. Think about this. A massive storm hits and power outages strike across an entire state. First responders are out in […]
4 Ways to Improve Digital Accessibility in Healthcare
Digital accessibility is a critical component of a healthcare and life sciences organization’s digital health strategy, meaningfully impacting the patient and member experiences and truly differentiating the organization’s digital footprint. But getting started with digital accessibility can be a challenge within complex healthcare environments. Here are four steps to help you get going: 1. Take […]
How Bots & AI Will Impact Customer Journeys in B2B
I just ordered a pizza for dinner with a few taps on my phone, and the delivery driver should be here anytime. It’s amazing how we are automating nearly everything around us, empowering end-users to achieve a wide range of tasks with minimum effort. New Horizons for Customer Service The customer service industry has joined […]