Carrix, Inc., operates more cargo terminals than any other company in the world. With marine terminal and rail yard operations in more than 250 strategic locations around the world, Carrix is unmatched in skill, experience, and productivity. No Community = No Connection With operations across five continents and a vast network of interconnected transportation solutions, […]
Customer Experience + Design
Roles of the B2B Buying Journey: The Field Service Tech
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You may find a field service technician at your own organization as an internal role, or he may be an external role with your customer. No matter the case, his journey is very important. He’s […]
Roles of the B2B Buying Journey: The User in the Field
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You never know where you’ll find a user in the field. In fact, he usually doesn’t know where he’ll be on a daily basis. A common role in the trades, he is usually out working […]
Essentials for Your Digital Strategy: Organizational Alignment
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. True alignment of your organization around digital ambition produces tremendous benefits. Communication, strategy, […]
Roles of the B2B Buying Journey: Understanding the Senior Buyer
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The senior buyer has more latitude with regard to ordering, including having decision making power over other buyers. She makes purchases for her company, but she can make larger purchases without approval. She may have […]
Liferay DXP 7.2 Transforms and Personalizes the Platform
Liferay DXP was created with all stakeholders and touchpoints in mind, creating a scalable platform to ensure brand consistency that is easily customizable for developers, marketers, and designers alike. On June 4, 2019, Liferay launched Liferay DXP 7.2 and Liferay Commerce 2.0. The two systems now integrate with one another, thus optimizing the customer experience […]
Episerver Partner Connect Boston: A Recap
Episerver, a web content and digital experience platform, hosted a partner event bringing together Episerver colleagues and experts as well as industry leaders under one roof in Boston.
Roles of the B2B Buying Journey: Understanding the Buyer
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The buyer is one of the most common personas in the digital commerce journey. His primary role is to purchase the products he is told to purchase or is responsible for. It’s not unusual to […]
Magento Page Builder: Development Tools for the Non-Developer
Magento Page Builder is one of the new functionalities included in the most recent release of Magento 2.3.1. Designed to increase the capabilities of eCommerce platform administrators and streamline page creation, this new program allows users to design and develop pages without extensive knowledge of HTML and CSS. The module itself was designed to be […]
Where’s the Workflow??
Workflows are some of the most powerful tools in the toolbox of any AEM developer, however, due to some questionable UI choices in the TouchUI, they are somewhat buried. To understand why, let’s take a look at the process for starting a workflow from the AEM Assets console: Image credit Ahmed Musallam Which of course […]
How to Develop Your Salesforce Brand
Salesforce is known to open up doors, not just for the people using the technology at organizations, but also for the people managing it. As a proud Salesforce Admin or Salesforce community manager, make the most of your position! Salesforce (and their partners) offer a lot of opportunities to develop your personal brand and engage […]
3 Reasons Why You Need an Order Management System
Personalized order orchestration services have organizations re-examining the fulfillment cycle, and it’s imperative to be agile in supporting both B2C and B2B customers and their expectations. An order management (OM) solution can help you deliver that exceptional experience, improve internal performance, and streamline processes to be more efficient. Streamlined for Synergy The OM system is […]