Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The senior buyer has more latitude with regard to ordering, including having decision making power over other buyers. She makes purchases for her company, but she can make larger purchases without approval. She may have […]
Customer Experience + Design
Liferay DXP 7.2 Transforms and Personalizes the Platform
Liferay DXP was created with all stakeholders and touchpoints in mind, creating a scalable platform to ensure brand consistency that is easily customizable for developers, marketers, and designers alike. On June 4, 2019, Liferay launched Liferay DXP 7.2 and Liferay Commerce 2.0. The two systems now integrate with one another, thus optimizing the customer experience […]
Episerver Partner Connect Boston: A Recap
Episerver, a web content and digital experience platform, hosted a partner event bringing together Episerver colleagues and experts as well as industry leaders under one roof in Boston.
Roles of the B2B Buying Journey: Understanding the Buyer
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The buyer is one of the most common personas in the digital commerce journey. His primary role is to purchase the products he is told to purchase or is responsible for. It’s not unusual to […]
Magento Page Builder: Development Tools for the Non-Developer
Magento Page Builder is one of the new functionalities included in the most recent release of Magento 2.3.1. Designed to increase the capabilities of eCommerce platform administrators and streamline page creation, this new program allows users to design and develop pages without extensive knowledge of HTML and CSS. The module itself was designed to be […]
Where’s the Workflow??
Workflows are some of the most powerful tools in the toolbox of any AEM developer, however, due to some questionable UI choices in the TouchUI, they are somewhat buried. To understand why, let’s take a look at the process for starting a workflow from the AEM Assets console: Image credit Ahmed Musallam Which of course […]
How to Develop Your Salesforce Brand
Salesforce is known to open up doors, not just for the people using the technology at organizations, but also for the people managing it. As a proud Salesforce Admin or Salesforce community manager, make the most of your position! Salesforce (and their partners) offer a lot of opportunities to develop your personal brand and engage […]
3 Reasons Why You Need an Order Management System
Personalized order orchestration services have organizations re-examining the fulfillment cycle, and it’s imperative to be agile in supporting both B2C and B2B customers and their expectations. An order management (OM) solution can help you deliver that exceptional experience, improve internal performance, and streamline processes to be more efficient. Streamlined for Synergy The OM system is […]
Roles of the B2B Buying Journey: Understanding the Researcher
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. One of the most important roles in the B2B buying process is a researcher. This person understands their business, and is looking for a solution to a specific problem. The researcher is the subject matter […]
An Outsider’s Recommendations for Adobe Managed Services
I’ll start this by saying imagination is easy, execution is difficult. Having worked with and observed Adobe Managed Services (AMS), it’s pretty clear that Adobe has a particular customer need in mind. Based on my experience, I’ve brainstormed a few recommendations for Adobe Managed Services that would help meet the needs of all customers. Adobe’s […]
Perficient Digital Wins Muse Award for New Healthcare Site
The Mount Carmel Health System’s new website has earned its second creative recognition with the announcement of the 2019 Muse Creative Award winners. The new site brought home a Silver award in the Health Website category only a few weeks after a nod from the Hermes Creative Awards. The new website was the first launched […]
How the Telecommunications Industry is Positioned for Greatness
Change happens in the business world. The telecommunications industry is a principal example of the fluid, dynamic and rapidly evolving business environment. The dividers between telecommunications, technology and entertainment are becoming less-and-less prevalent; thus creating an entirely new telecommunications industry. Blockchain Technologies Blockchain in the telecommunications industry isn’t a crazy idea to fathom at all. […]