Customer Experience and Design

With the 2024 Paris Summer Olympics now behind us, I pause for a moment to reflect on a time when the last summer games were held in Europe. The year was 2012, and the Olympics had just wrapped up in London, the queen had celebrated 60 years upon the throne, and in true royal fashion, […]

In this series, we’re talking about how your healthcare organization (HCO) can support caregivers who are caring for your patients and members and why it makes good business sense to do so. Remember, giving caregivers the resources and support they need leads to: More satisfied patients/members More conversions by showing your HCO’s value proposition Healthier […]

Next-level personalization strategies will undoubtedly be a key topic at Salesforce’s largest event this year. Dreamforce is right around the corner taking place in San Francisco on September 17 to 19, and learning how to get the most out of your customer data with AI-powered tools is top of mind. Whether you’re attending in person […]

Generic travel brochures and one-size-fits-all itineraries are becoming less prevalent in today’s travel and tourism industry. Travelers crave truly unique experiences, and the industry is responding with a powerful tool: data. By harnessing the power of data and personalization, travel companies are unlocking a new era of customer engagement, satisfaction, and loyalty. Bespoke Travel Experiences Powered by Data Travel recommendations shouldn’t […]

As the global population ages, creating health systems that cater to the needs of older adults is becoming increasingly important. Older adults often face unique challenges when interacting with healthcare services, including physical, cognitive, and sensory impairments. In this installment of our UX in Universal Design series, we will focus on the critical role that […]

Welcome back to our ongoing UX in Universal Design series. In this installment, we explore the critical role of integration in health systems. As healthcare environments become increasingly complex and digitized, integrating various systems, devices, and technologies is essential for creating an accessible, seamless, and efficient user experience. Integration ensures that all components of a […]

What is CDP? In Salesforce Marketing Cloud (SFMC), CDP stands for Customer Data Platform. It refers to a set of capabilities within SFMC that enable marketers to unify customer data from various sources, create comprehensive customer profiles, and activate this data across marketing channels for personalized engagement.  Key Aspects of CDP in Salesforce Marketing Cloud […]

Welcome to another vital installment of our UX in Universal Design series. Today, we focus on the importance of compatibility in health systems. As healthcare becomes increasingly digitized, the need for systems that are compatible with a wide range of devices, software, and assistive technologies is more critical than ever. Compatibility is key to ensuring […]

Welcome to another important chapter in our UX in Universal Design series. In this installment, we explore the role of adaptive and assistive technologies in health systems. As healthcare moves increasingly toward digital interfaces and technology-driven solutions, it’s vital to ensure that these systems are inclusive and accessible to everyone, including those who rely on […]

Welcome to another installment of our UX in Universal Design series! In this edition, we’ll explore the significance of customizable gestures in health systems. As touchscreens and gesture-based interfaces become more prevalent in healthcare, it’s crucial to make these interactions adaptable to meet the diverse needs of users. Customizable gestures allow for greater accessibility, ensuring […]

Let’s test a button color! I hear this a lot with clients. While that can sometimes be a valid beginner AB test, your web designer and UX specialist likely chose the current color based on years of sound research. That likely makes it an unfavorable candidate for a good test. So, what makes a good […]

In this series, we’re talking about why your healthcare organization (HCO) can and should support caregivers who are caring for the patients and members your organization serves. Supporting caregivers makes good business sense for your HCO. Remember, supported caregivers: Lead to more satisfied patients/members Demonstrate your HCO’s value proposition, which leads to more conversions Help […]