Digital Experience

A successful Find a Doctor (FAD) search tool is incredibly important for healthcare provider and payer websites and mobile applications. Not only is it critical to lead generation for prospective new patients but is also used frequently by physicians for referrals and academics for researching information. With so many users of this tool, it is […]

Health-related information is sought in many forms by consumers-patients-members, everything from preventive health, self-diagnosis from symptoms being experienced, understanding a condition once diagnosed, to side effects of treatments are just a small number of examples. These all often start with a simple online search in the realm of healthcare. According to a survey by the […]

Previously, I discussed implementing a mobile wayfinding program into a medical center. In my final post of this blog series, I look at three options to start a wayfinding program. Depending upon your organization’s goals and the level of internal resources you have to dedicate to development and maintenance, you may consider the following options. […]

Recently, Adobe made changes to all certification exams and placed expiration time limits on all certificates. This change is to ensure that Adobe Certified Expert Certification (ACE) status is relevant, valuable, exclusive, and covers the most recent versions of software used in the field.  All Adobe certifications will expire 2 years after their original test […]

My last blog examined what wayfinding truly is. This blog will highlight the benefits of implementing mobile wayfinding. With advanced wayfinding options, medical facilities are better positioned to enhance the patient experience, decrease the number of late or missed appointments, reduce patient frustration and anxiety, integrate with appointment scheduling, and reduce staff interruptions from lost […]

A great customer experience (CX) doesn’t necessarily begin with your customer-facing website. More and more companies today are shifting their focus and evaluating all that goes into a great CX. If you take a step back and think about what’s critical to delivering a top-notch customer experience, the employee experience and similarly, employee engagement, are […]

The following is the third blog in a series about why businesses are moving to the cloud to modernize and improve business performance. In our first blog in this series, we looked at the current state of cloud, while the second blog highlighted how cloud enables innovation. In this blog, we will showcase how cloud […]

Offering health information or education on flagship websites increases the number of touchpoints with consumers-patients-members who are researching online during various stages of their patient-member journey. This content may exist in multiple forms and to varying extents in terms of how comprehensive it is. It can help with providing key information that educates consumers-patients and […]

A big problem in the automotive industry is distrust of auto dealers. This is an issue that is highly discussed but almost never addressed. 87% of Americans dislike car shopping at dealerships. 61% feel they’re taken advantage of while there (Jazel Automotive). I bet this percentage would be even higher if all of these shoppers […]

I spend a lot of time with clients who very much want to create a relationship with their customers, patients, etc. A lot of them use a combination of their data plus a range of 3rd party data to round it out. Many have a loyalty program or want to initiate a loyalty program believing […]

In this post, I’ll show you how to easily and cleanly create a dynamic dropdown in an AEM Content Fragment Model driven by an ACS AEM Commons Generic List. What are Content Fragments? But first, what are Content Fragments? Content Fragments are a powerful feature in Adobe Experience Manager (AEM) for managing structure content. Each Content […]

Previously, I discussed mobile wayfinding for medical centers. Today, I want to examine what mobile wayfinding truly is. Wayfinding describes enabling navigation through a building or campus. Historically, wayfinding consisted of static directional signage, design, and typography to enable clear pathfinding to get from point A to point B. Technology has redefined wayfinding to include […]