Previously, I discussed implementing a mobile wayfinding program into a medical center. In my final post of this blog series, I look at three options to start a wayfinding program.
- Turnkey mobile platform – Out-of-the-box applications offer ease of implementation and can deliver a complete solution from mapping and installation to data uploads and maintenance, content management, and turn-by-turn navigation.
- Combined print digital solution – A combined solution will ensure consistency across both printed maps and digital solutions using a multi-channel approach with both print and digital applications. However, this route tends to offer less-comprehensive content management and data/analytics dashboards.
- Custom solution – Building a custom solution allows tailored content and a unique user interface that aligns completely with brand strategy. This approach requires a total hands-on approach, but there are app developers that specialize in this.
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