Alex Harris, Conversion Optimization Director at Perficient, was recognized as one of 82 A/B testing influencers that you need to know in 2021 by Kameleoon! As the Conversion Optimization Director at Perficient, Alex has worked with dozens of enterprise B2C and B2B companies to increase sales and leads. His team runs hundreds of A/B tests each […]
Digital Experience
Personalizing Groups of Content in Episerver
Episerver’s Personalization feature provides a way for content authors and marketers to provide personalized experiences on their website. Visitors can be assigned to groups through the use of special criteria, and marketers can deliver targeted content to users based on their visitor group. It’s a great feature that invites marketers and authors to deliver unique […]
POUR: Designing for Accessibility With Understandable in Mind
The W3C organization developed four core principles to help designers and developers ensure websites, mobile apps, and all interactive media would be perceivable, operable, understandable, and robust (POUR) to as many digital users as possible. These four principles are as relevant today as they were when Tim Berners-Lee founded the W3C in 1994. In an […]
Hip On HIPAA: Tip for a Smooth Launch
A scenario: your experience, virtual health, and marketing leaders have shaped creative and compelling ideas to personalize interactions with healthcare consumers. Of course, execution drives those inspirations to fruition, and any type of communication connected to patient data requires a new set of considerations. Realistically, you’ll employ the expertise of development teams as you move […]
POUR: Designing for Accessibility With Operable in Mind
“POUR” has become mainstream lingo for the four main principles (Perceivable, Operable, Understand, and Robust) of web accessibility. These four essential guidelines created by the W3C organization are the “how-to” guide for digital teams of strategists, designers, developers, SEO, and content specialists to create accessible experiences. These guidelines were created so that digital consumers using […]
Hip On HIPAA: Pushing Back to Use Patient Data
As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.” This is a tough one. Truly, your board of directors and your legal counsel are going […]
Why Commerce Should be the Key to Your Digital Transformation
The customer is your business’ number one priority because they are your main source of revenue and drive you to the next step in your success. Customer expectations are frequently changing and more customers are relying on digital processes for their commerce efforts due to their fluidity. Businesses must digitally transform to keep up with […]
Hacking Human Nature: Behavioral Economics and Sitecore Strategy
Why Understanding and Accommodating Human Behavior Can Lead to Outstanding Digital Experiences When I first started working on website projects on the Sitecore platform, it felt like every other day I was discovering a new capability. I don’t know how many times in the first few months I thought to myself, “Cool! We can do […]
[Podcast] Revenue Resilience on Becker’s Healthcare Podcast
In a recent episode of Becker’s Healthcare Podcast, Paul Griffiths, General Manager of Digital Health Solutions, joins Brian Zimmerman, Custom Content Editor with Becker’s Hospital Review. Gain insights on: Why placing an emphasis on revenue recovery is often shortsighted Who owns the patient experience in a health system Why cross-functional perspectives have become more important […]
Why You Should Include Success Measurement Metrics and Systems in UX Design
A functional, seamless user experience is critical for businesses operating in digital spaces. Applying this concept to website design plays an important role in whether the website’s visitors can accomplish what they came for. An iterative design methodology is a great framework to introduce refined designs continuously, and although those designs may look great, how […]
Hip On HIPAA: How Do We Deliver Better Front-End Experiences
The other day a question came up on what extra due diligence do we need to do as we adhere to HIPAA compliance requirements. My first thought was that, of course, we do comply by embracing that extra due diligence in everything we deliver. But of course, the devil is in the details. Those details […]
SCAD Team Mentored by Director of Experience Design Wins STARTUP Competition
Joseph Willet, a Director of Experience Design at Perficient and alumni of Savannah College of Art and Design (SCAD), recently mentored a team of students that participated and won the Fan Favorite award at the 2021 STARTUP competition, the week-long yearly competition hosted by the Future Leaders of UX (FLUX) Club. STARTUP is typically a […]