Digital Experience

Salesforce Marketing Cloud + AI is revolutionizing marketing by combining advanced artificial intelligence with marketing automation to create hyper-personalized, data-driven campaigns that adapt in real time to customer behaviors and preferences. This fusion drives engagement, conversions, and revenue growth like never before. Key AI Features of Salesforce Marketing Cloud Agentforce: An autonomous AI agent that helps […]

Financial institutions are at a pivotal moment. As customer expectations evolve and AI reshapes digital engagement, leaders in marketing, CX, and IT must rethink how they deliver value. Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” reveals that only 36% of the customer journey is currently personalized, despite 74% of […]

I think about the early ATMs now and then. No one knew the “right” way to use them. I imagine a customer in the 1970s standing there, card in hand, squinting at this unfamiliar machine and hoping it would give something back; trying to decide if it really dispensed cash…or just ate cards for sport. […]

Content chaos is costing you more than you think Every disconnected asset, every redundant workflow, every missed opportunity to reuse content adds up, not just in operational inefficiency, but in lost revenue, slower time-to-market, and diminished brand consistency. For many organizations, the content supply chain is broken, and the cracks show up everywhere: marketing campaigns […]

Sitecore has introduced the Content SDK for XM Cloud-now Sitecore AI to streamline the process of fetching content and rendering it on modern JavaScript front-end applications. If you’re building a website on Sitecore AI, the new Content SDK is the modern, recommended tool for your development team. Think of it as a specialized, lightweight toolkit […]

Healthcare leaders face a critical mandate: deliver seamless, patient-centered experiences while boosting efficiency and measurable outcomes. Lasting transformation happens when strategy, data, technology, and experience converge—and Rochester Regional Health’s recent recognition proves what’s possible. We’re proud to share that our work with Rochester Regional Health earned two 2025 eHealthcare Leadership Awards and the Sitecore Digital […]

In financial services, trust has always been foundational. But today, it’s being redefined, not by brand reputation or policy language, but by how customers experience speed, control, and transparency in real time.  According to Adobe’s report, “State of Customer Experience in Financial Services in an AI-Driven World,” 96% of financial services executives say customers value […]

Artificial Intelligence (AI) is everywhere. Every month brings new features promising “deeper thinking” and “agentic processes.” Tech titans are locked in trillion-dollar battles. Headlines scream about business, economic, and societal concerns. Skim the news and you’re left excited and terrified! Here’s the thing: we’re still human – virtues, flaws, quirks, and all. We’ve always had […]

We’re pleased that Perficient has been honored with a second award for our transformative work with a budget-friendly international airline. The Silver W3 Award in the Mobile Apps & Sites – Travel & Tourism category from the Academy of Interactive and Visual Arts (AIVA) celebrates our commitment to delivering exceptional digital experiences that drive real-world impact. […]

In today’s financial landscape, personalization is no longer a luxury; it’s a customer expectation. Yet, according to Adobe’s latest State of Customer Experience in Financial Services in an AI-Driven World report, only 36% of the customer journey is currently personalized, despite 74% of financial services executives acknowledging that their customers expect tailored interactions. This gap […]

Acquia is known for its open-source roots and marketer-friendly tools, and its approach to AI reflects that ethos. As digital experience platforms evolve, Acquia is embedding agentic and Generative AI to make experience creation more accessible, intuitive, and scalable, especially for teams without deep technical resources.  Forrester’s report, The Impact of AI on Digital Experience Platforms, […]

As customer expectations continue to rise, financial services organizations are under increasing pressure to deliver personalized, seamless, and secure digital experiences. Adobe’s latest report, The Total Economic Impact of Adobe’s Content Supply Chain Solution, reveals how Generative AI and connected data are reshaping the industry and why now is the time for financial institutions to […]