Customer Experience

This is the third and final part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. By now, you are getting the idea that a cohesive content strategy is key for consumers to open your digital front door and […]

A recent study revealed that 75% of patients in the U.S. don’t trust artificial intelligence and machine learning when it comes to their healthcare. But for medical device manufacturers, the promise of AI is vast, and a growing number of devices are leveraging machine learning to glean deeper insights and improve patient outcomes. In fact, […]

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. One of the most effective strategies in today’s landscape is personalization. Understanding and implementing personalization techniques can significantly enhance customer engagement, conversion rates, and brand loyalty. Perficient’s very own David San Filippo has authored yet another blog post that […]

Revolutionizing the Road to Modern Automotive Commerce I recently spoke with Justin Racine, our Principal of Unified Commerce, exploring how commerce is quickly evolving in the automotive industry. In my first video with him, we covered how: Consumers are demanding real-time experiences and fast product deliveries, including online purchases and curbside pickups. Immersive experiences are becoming […]

Businesses are increasingly looking to innovative solutions that streamline their operations. One critical aspect of business operations is order management, which plays a pivotal role in ensuring customer satisfaction and efficient supply chain management. The future state of commercial order management systems promises to revolutionize this essential function, solving current problems while expanding capabilities to […]

Recently, a client approached us with a requirement to update content fragment elements data, Assets metadata, and Folder metadata via an Azure-based API. Our initial solution was to implement a JMX script, which could be started by an admin user group with valid parameters. However, this was a rather limiting solution, as normal AEM authors […]

In the dynamic world of business-to-business (B2B) distribution, mastering the art of distribution can be both rewarding and challenging. Distributors play a crucial role in the supply chain, acting as intermediaries between manufacturers and end customers. Turning B2B challenges into opportunities often requires a proactive, adaptable, and innovative approach. It’s essential to stay customer-focused, monitor […]

Inspired by my colleague Michael Adkins’ recent post on word choice in healthcare marketing, I thought I’d explore how word choice, language, and tone can help shift prospect medical device buyers into long-term loyal customers. For device makers and marketers, this can be a tough ask, as you’re often dealing with several disparate audiences, from […]

In the ever-evolving realm of digital transformation, staying ahead of the curve is paramount. This is where Composable Architecture steps in, reshaping the way businesses construct and manage their digital landscapes. We’re excited to introduce you to two illuminating articles recently featured on CMSWire.com, “The Heart of Composable Architecture,”  and “Navigating the Long Tail of […]

In a rapidly evolving business landscape, industries across the board are constantly seeking innovative ways to stay competitive and relevant. The story of one equipment rental leader’s journey serves as a compelling example of how embracing technology and leveraging data can pave the way for transformative change. Leveraging Technology to Create Opportunity Our client in […]

The world’s largest gathering of insurance innovation, InsureTech Connect (ITC), is right around the corner. And our team of industry experts is excited to connect, collaborate, and address the most pressing business needs of national and regional carriers. Following last year’s conference, Perficient Insurance Principal Brian Bell shared three key takeaways from the 2022 event: […]

In an increasingly interconnected world, technology continues to transform and improve every aspect of our lives. This includes assistive technologies designed to enhance the quality of life for individuals with diverse needs. Among the many areas of assistive technology, one that plays a vital role in promoting comfort and support is Body Structure Aids. These […]