With that in mind, TikTok now has plans to launch a program in August that will bring products made in China to consumers in the United States. They hope to replicate the success of clothing retail platforms like SHEIN and Temu.
Perficient Director and Lead Commerce Strategist, Justin Racine, shares his perspectives on why this is a big deal in an article on CMSWire.
What You’ll Learn From the Piece
This news changes the retail landscape in a few ways:
- By allowing consumers to shop in their channel of choice
- By eliminating the middleman, such as distributors and retail stores
- By acknowledging social ordering as a reality
Check out the full piece here!