Customer Experience

A functional, seamless user experience is critical for businesses operating in digital spaces. Applying this concept to website design plays an important role in whether the website’s visitors can accomplish what they came for. An iterative design methodology is a great framework to introduce refined designs continuously, and although those designs may look great, how […]

Designing for accessibility is both a mindset and a design practice. Together, they strive to make various forms of technology accessible to people as much as possible by minimizing or eliminating barriers to information through our senses (hearing, vision, and touch). The ability to access digital content every day should not be difficult for anyone […]

Joseph Willet, a Director of Experience Design at Perficient and alumni of Savannah College of Art and Design (SCAD), recently mentored a team of students that participated and won the Fan Favorite award at the 2021 STARTUP competition, the week-long yearly competition hosted by the Future Leaders of UX (FLUX) Club. STARTUP is typically a […]

Web accessibility is important for people with disabilities, especially now due to the COVID-19 pandemic. People are doing more and more online, from ordering groceries, to medications, and even car shopping. In today’s world, it seems that anything can be ordered online, and for most people, it can. But for individuals with disabilities, it may […]

Part 3: Delivering on Expectations Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the wrap-up to this three-part series. Our story so far has explored the gap […]

Video Transcript: Paul Griffiths: Hey everyone, my name is Paul Griffiths. I’m a principal in the digital health strategy practice at Perficient. I am here today to talk about vaccines and why some people might not want to receive them. And hopefully what we can do to help encourage more folks to get the vaccine […]

When consumers visit a website, they expect to find the website designed to tell them who the company is and how its products and services can be beneficial to them, and businesses have a greater chance of accomplishing this when incorporating motion into its website design. Motion design can tell a business’ story at a […]

In today’s hectic world, humans are increasingly drawn to simplicity. Stemming from a rising need for everyday efficiency and speed, we are in constant search for the next new technology that will make our lives easier. While this inclination toward simplicity is likely intuitive for most aspects of modern life, we often see the opposite […]

Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. There is also no question that Covid-19 has changed the digital game by increasing digital transformations and creating a demand for a smooth digital experience. When McDonald’s began to see a decrease in sales, they stepped back […]

Seamless order to fulfillment is the crux of any good experience. A brand’s reputation and longevity, as well customer loyalty and adoption, often hinges on the success of how order management (OM) is rooted in an organization. The interaction with users at their point of need is the tipping point and often dictates success or […]

Part 2: Keeping Up with Changing Customer Needs Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the second installment of this three-part series. In Part 1 I […]

All too often, accessibility does not cross the mind of designers or developers until it is too late in the process. Approaching accessibility as a final checkbox in the entire process of a webpage and website development will result in exurbanite defects and adversely affect the final product. Developers and designers must take on the […]