Customer Experience

The connection between technology and consumers in the insurance industry has never been more relevant. Although the insurance industry was already facing rising competition and customer expectations, the global pandemic forced our industry to take legacy processes and technologies, and transition to “digital” seemingly overnight.  With the rise in vaccination rates and a hopeful return […]

If you work with a hospital or health system, the most important section of your website is likely the provider directory. In fact, in an unofficial ranking of 50 of Perficient’s recent hospital website implementations, we found that, aside from the homepage, the provider directory is the most visited section and one of the most […]

Digital Experience Platforms (DXPs) are technologies built to support and digitize your business processes in an effort to improve the customer experiences you provide, with core capabilities ranging from content management, data and analytics, personalization opportunities, artificial intelligence capabilities (AI), customer insights and journey mapping, and more. With dozens of platforms and integration methods to […]

In the 80s, a cartoon called Voltron captured my imagination. It featured a team of five space explorers who each pilot their own robotic lion to fight the evil Zarkon and his cronies. They combine the lions to form the “Full Voltron” – a 328-foot super robot. In this case, the whole is much better […]

The disability market has hit an inflection point. More global organizations buying tech are committing to accessibility in 2022 due to pressure created by the increasing number of digital accessibility lawsuits, and the increasing number of firms creating diversity and inclusion programs (DE&I). This is creating competition for opportunities to attract the global disability market […]

The past two years have proven that telehealth and virtual care are here to stay and will gain strength going forward for patients, providers, and payers.  With the ability to provide healthcare to a vast array of patients, the next question is “now what?”  How can we improve and customize a better experience for patients, […]

Imagine your client explaining the following to you: “I need help designing my data product. I want an interface that is smart, sophisticated, and knows me. I want it to learn about my habits and offer me suggestions for things I don’t know I want or need. I need to be able to find information […]

If 2020 and 2021 taught us anything, it’s that we need to be ready for whatever happens. How can you anticipate the unexpected? Being ever flexible and innovative is a good place to start, but you also need to prioritize retaining and growing relationships with existing customers. The best way to reduce friction and transform […]

With inflation at a 40-year high and the economic ramifications of the COVID-19 pandemic still looming, many people are falling into delinquency, making revamping outdated debt collection practices a higher priority for financial institutions than ever. In their recent webinar, The ROI on Transforming Credit and Lending Customer Outreach, Perficient’s Byron Gifford and Scott Albahary […]

When it comes to delivering exceptional experiences in 2022 and beyond, physical store locations will become a focal point for businesses. Now, I can hear and feel the skepticism as you read this – why the heck would someone still want to have a physical storefront when they could just build an ecommerce website and […]

We all want the World Wide Web (WWW) to be a more informative and engaging place, right? We want to see new design trends bringing life to the digital space every year. As designers, marketers, and creatives, we sometimes sit and wait to find out what trend we should be following for the next year, […]

Journey Science is all about leveraging data to understand your customers and tailor their experience.  Experience Maps, Journey Maps, and Service Blueprints are all critical tools for Journey Science. But how do you determine which to use for your purpose? Here’s a quick rundown: Experience Maps are umbrellas that illustrate a broad human experience. They […]