Optimizely

The mark of a successful website is more than just a collection of pagee. It’s a structured ecosystem where every piece of content serves a purpose, or it should. When building a new site or migrating to a new platform, content mapping is a critical step that determines how information is organized, accessed, and optimized […]

Optimizing B2B E-commerce with Optimizely Commerce: Best Practices and Key Features In today’s fast-paced digital landscape, businesses need robust and scalable e-commerce solutions to meet the growing demands of B2B buyers. Optimizely Commerce (formerly Insite) is a leading platform that empowers businesses with cutting-edge tools to enhance the online purchasing experience. In this blog, we’ll […]

The Optimizely Configured Commerce SDK and Optimizely Configured Commerce Cloud serve different but complementary purposes within the Optimizely ecosystem. Below is a breakdown of their differences to help clarify their roles: Optimizely Configured Commerce SDK (Software Development Kit) The SDK is a toolkit developers use to build, extend, and customize Optimizely Configured Commerce solutions. Key […]

Implementing Optimizely a Configured Commerce platform is a significant milestone for any business looking to scale its digital operations. A well-structured timeline ensures a seamless transition from planning to execution, ultimately delivering a robust eCommerce solution tailored to your needs. The implementation involves four key phases: Prepare, Build and Verify, Go Live, and Post-Go Live. Let’s examine each phase […]

Optimizely Spire CMS provides a feature to create variants of CMS pages. Page variants are variations of a website page with rules for displaying it to end users. Optimizely Spire CMS supports page variants for all CMS pages, including the header and footer. The primary purpose of that user is to see different variations of […]

When building websites in Optimizely Commerce (Spire), you may need to create sections that span the entire page width. Full-width sections are essential for design elements such as banners, hero images, and background sections. Optimizely Commerce (Spire) provides a flexible framework that makes it easy to configure and implement full-width layouts, allowing developers to create […]

Optimizely Configured Commerce provides a unique way of managing emails. This allows administrators to configure and manage the email templates and settings used for automated email communications with users. This feature is essential for ensuring consistent branding, and operational efficiency in a B2B e-commerce environment. And most importantly, those emails are setup automatically and should […]

A strong and successful search engine optimization (SEO) strategy is essential in the extremely competitive world of e-commerce today. You can increase the visibility, draw in more visitors, and raise conversion rates with the correct tools and strategies. Product information management (PIM) is a crucial tool for accomplishing these objectives. What is PIM? PIM provides […]

We’re heading to Onederland! Optimizely’s Opticon 2024 is just around the corner. The three-day annual event is a can’t-miss for anyone in the Optimizely community. With countless breakout sessions, ample networking opportunities, hands-on workshops, inspiring keynotes, and an iconic closing celebration, Opticon promises to deliver something for everyone. This year’s event will take place November […]

Optimizely Graph lets you fetch content and sync data from other Optimizely products. For content search, this lets you create custom search tools that transform user input into a GraphQL query and then process the results into a search results page. Why use Graph for Content Search? The benefits of a Optimizely Graph-based search service […]

Recently, the news broke that Optimizely acquired Netspring, a warehouse-native analytics platform. I’ll admit, I hadn’t heard of Netspring before, but after taking a closer look at their website and capabilities, it became clear why Optimizely made this strategic move. Simplifying Omnichannel Analytics for Real Digital Impact Netspring is not just another analytics platform. It […]

Unlock Your Website’s Potential with Custom Fonts In this blog, we’ll explore the importance of typography in enhancing your site’s visual appeal and user experience. You’ll discover step-by-step instructions for integrating custom fonts into your Optimizely CMS Spire. Whether you’re a beginner or an experienced developer, this guide will provide valuable insights to elevate your […]