Appian World 2020 is only a few weeks away! This year’s conference is March 8-11 in Ft. Lauderdale, FL. Perficient is excited to once again be exhibiting as a Gold sponsor. Appian World 2020 brings together industry experts who will show you how to turn great ideas into business impact. The conference allows attendees to […]
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Breaking Down Artificial Intelligence in Financial Service Firms
Artificial intelligence (AI) has the ability to revolutionize a multitude of functions at financial services firms. Whether part of an overall digital transformation program or as a targeted deployment to improve customer service, increase profitability, or enhance information security, leveraging the latest advancements in AI can have a profound impact on a firm. Artificial intelligence […]
How Top B2B Marketers Build Experience Business with Content
In our recently published “Build an Experience Business” guide, we explored how content management systems can be a major force in building strong customer experiences. Content Marketing is one top-of-the-funnel technique that marketers use in the B2B space. It is used to educate buyers, promote their brand, and generate leads. More and more, content marketers […]
Turbocharge Your ERP Analytics with Oracle Analytics for Applications
In late 2019 Oracle released Oracle Analytics for Applications (OAX). OAX is built on Oracle Analytics Cloud (OAC) and powered by Oracle Autonomous Data Warehouse (ADW). It provides personalized application analytics, benchmarks, and machine learning-powered predictive insights across all line-of-business job functions and business processes for Oracle Cloud Applications. It consists of prebuilt analytic applications […]
[Guide] 6 B2B Predictions for Manufacturers in 2020
“In 2020, the number of B2B marketing leaders who say their companies organize to support customer journeys will jump from 18% to 48%.” (Forrester Predictions 2020) A decade ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could […]
Perficient Listed as Mid-Size-Consultancy in Adobe Implementation Service Providers Report
Adobe is a top digital experience platform with a suite of solutions to enhance brands’ customer experience. To utilize its full breadth and complexity of components, Adobe partners offer unique capabilities and insight, along with certified Adobe experts. This is where Perficient excels as a digital consultancy with more than eight years of Adobe partnership […]
Oracle Named Visionary for Analytics and BI in Gartner Magic Quadrant
It was recently announced that Oracle Analytics Cloud (OAC) has been named Visionary in the 2020 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This is great news as it validates what we have been seeing in the marketplace for quite some time. It comes as no surprise to firms like Perficient who’ve been […]
Too Weak, Too Slow: MicroStrategy World 2020’s Big Theme
“Too weak. Too slow.” That’s what Norwegian chess grandmaster Magnus Carlsen, who thinks 15-20 moves ahead, says matter-of-factly to his opponents. It’s that sentiment that MicroStrategy President and CEO Michael Saylor used during his keynote at MicroStrategy World 2020 to depict traditional and outdated IT. The tech that’s been built over the last 40 years […]
How (& Why) to Reboot Your Marketing Process
You know it’s critical to focus on your customers. But when it comes to everything from planning to processes, most marketers face challenges with making organizational shifts – and making them quickly. Forrester has included Eric Dukart, Perficient’s Salesforce practice director, in its recent report Five New Perspectives on Marketing Process. Released today, the report […]
Data Architecture: 2.5 Types of Modern Data Integration Tools
As we move into the modern cloud data architecture era, enterprises are deploying 2 primary classes of data integration tools to handle the traditional ETL and ELT use cases. The first type of Data integration tool is GUI-Based Data Integration solutions. Talend, Infosphere Datastage, Informatica, and Matillion are good examples. These tools leverage a UI […]
CRM, It’s Really a Marketing Project
I’m following up on my original post that a traditional CRM project is no longer just about the tool. So while I agree that a CRM tool is important, success comes from the recognition that CRM is part of a landscape and that it must fit into that overall ecosystem in order to provide value. […]
Integration is the Key to Successful Digital Transformation
In today’s ever-changing technology environment, enterprises need to adapt to change faster than ever before. By adopting modern software and updated processes, you will be able to transform your IT environments and deliver services better and faster than your competitors. Agile integration could be the solution. It combines three architectural capabilities – distributed integration, APIs, […]