In Part 1 of this series, my colleague Marlana Voerster wrote about the need for healthcare organizations to incorporate principles of good storytelling to make your brand a hero in users’ eyes. In this article, we’ll be talking about storytelling and heroism from another angle: the hero’s journey, also known as the monomyth. It’s a […]
Industries
Implementing an Arc Flash Electrical Safety Program
Despite many federal and state regulations aimed at improving the safety of utilities workers in the United States, there are several fatalities and many more injuries every year resulting from arc flash incidents on the job. Thankfully, advancements in worker safety technology have been helping organizations to reduce the occurrence and the risk of these […]
Upcoming Webinar: Mastering B2B Commerce as a Distributor
Are you ready to unlock the full potential of B2B commerce? Mark your calendar for September 7th as Perficient participates in Optimizely’s virtual B2B Commerce Summit 2023. Across 2022 and 2023, economic headwinds have affected the growth of B2B vendors. Specifically, vendors are struggling with the rising cost of inflation, supply chain disruptions, and labor […]
Healthcare Storytelling Part 1: How your organization can supercharge its origin story
Picture a young man in the 1940s heading west with his sights set on Hollywood. He arrives to little fanfare and struggles to find the fame and fortune he seeks. With a baby on the way, bills to pay, and slim prospects for breaking into the entertainment industry, he turns to St. Jude Thaddeus, the […]
State of the Automotive Industry: The First Half of 2023
All eyes are on the automotive industry as the great electric vehicle transformation is sweeping the United States. With an administration that is pushing big goals for EV adoption by 2030, and consumer demand ramping up for the latest vehicle technology, OEMs and dealers are scrambling to ensure they stay on top of the game. […]
6 Challenges to Navigate When Shifting From Wholesale to Direct-to-Consumer Models
The transition from a wholesale-centric business model to include a new direct-to-consumer (D2C) approach presents lucrative opportunities alongside a suite of technical and operational intricacies to consider. While the move brings manufacturing companies closer to end consumers, it also requires several considerations spanning content creation, post-purchase support, and overall brand experience. Failure to address these […]
Introduction to Asset Classes and Understanding Types for Smart Investing
Introduction Investing is a crucial aspect of achieving financial goals and securing a stable future. When it comes to investing, understanding different asset classes is fundamental to making informed decisions. Asset classes are broad categories of financial instruments with similar return characteristics. Each asset class has its unique features, and by diversifying across various types, […]
When Hyper-Personalized Experiences Are Expected, Media Companies Can Win Using Generative AI
Not only personalization, but individualization, is the future of media. Consumers of connectivity and content are demanding that media providers read their minds and instantly present exactly what they’re looking for, even if they don’t personally know what they want. Every platform from social media sites to popular online retailers is constantly improving the way […]
Solving Healthcare Challenges with Digital Health Platforms
To meet clinical, business, and evolving consumer needs, healthcare and life sciences organizations are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care. According to Gartner’s 2022 Industry Cloud Survey, about 40% of IT leaders say they have started to adopt industry cloud platforms, with another 15% in […]
Healthcare Social Media Content: 4 Types You Should Share With Your Audience
“I’m not sure what social media content to put out there.” This is a sentiment we hear often from our healthcare clients—most often if they’re (a) overworked/understaffed or (b) only focusing on one or two social channels or content types, possibly because of misguided advice from other consulting agencies. (Or (c) all of the above.) […]
Solutions to the Biggest Issues with EV Batteries: Manufacturing, Misconceptions, and Compliance
If you’ve been paying close attention to the automotive market lately, specifically the electric vehicle market, you will have noticed that OEMs are beginning to invest in battery production as a critical component of their overall electric vehicle transition. Most notably, they are doing so within their own borders. This begs the question: Why would […]
Lessons Learned From the Fourth United States Bank Failure of 2023
Background On Friday, July 28, Heartland Tri-State Bank of Elkhart became the fourth U.S. bank to fail this year. A rather small bank, as of the end of its first quarter, the bank reported $139 million in total assets and $130 million in total deposits in its FDIC Call Report. Heartland Tri-State began operations in […]