The world’s largest gathering of insurance innovation, InsureTech Connect (ITC), is right around the corner. And our team of industry experts is excited to connect, collaborate, and address the most pressing business needs of national and regional carriers. Following last year’s conference, Perficient Insurance Principal Brian Bell shared three key takeaways from the 2022 event: […]
Industries
Why Word Choice Has Emotional Consequences in Your Healthcare Content
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou, poet and writer I use the above quote when teaching clients about the best practices of effective web writing for healthcare. It’s a good gut check for […]
Millennials: The Downfall or Catalyst for Change in Automotive?
Today, millennials represent 32% of the automotive market shoppers, and by 2030, that number will increase to 50%. Soon, half of all automotive shoppers are folks who have depended on computers for most of their lives. Because of this huge shift, millennials are not likely to respond to the same marketing strategies used to target […]
FDIC’s New Banker Engagement Site (BES): Improving CRA & Compliance Exam Communication
This month, the Federal Deposit Insurance Corporation (FDIC) launches it new Banker Engagement Site (BES) through FDICconnect. Already reviewed by Perficient, BES provides a secure and efficient portal to exchange documents, information, and communications for consumer compliance and Community Reinvestment Act (CRA) examinations. Specifically, BES provides a financial institution’s authorized users the ability to communicate […]
Tackling Healthcare Staffing Shortages with Salesforce and Artificial Intelligence (AI)
Aging populations and staff burnout combine to create a perfect storm for the U.S. healthcare staffing shortage The global population is top-heavy with more than 1 in every 6 Americans falling in the 65 or older age range (AARP, 2023). As the population ages and we see a continued increase in patients with more than […]
AI Transformation in Automotive is Not Just Autonomous Vehicles
For many, the idea of AI in the automotive industry brought up images of autonomous (self-driving) vehicles. These vehicles are certainly one of the more visible applications of the technology, but there is so much more behind the scenes and under the proverbial hood. AI and automation have become essential in the design and production […]
U.S. Regulators to Bank Boards: “Debt is Good”
Just before Labor Day, the federal banking regulators – The Office of the Comptroller of the Currency (OCC), the Board of Governors of the Federal Reserve System (Fed), and the Federal Deposit Insurance Corporation (FDIC) – labored to issue a proposed rule for comment that would require require certain financial institutions to issue and maintain […]
Healthcare Storytelling Part 2: Improve Your Patient Stories With the Hero’s Journey
In Part 1 of this series, my colleague Marlana Voerster wrote about the need for healthcare organizations to incorporate principles of good storytelling to make your brand a hero in users’ eyes. In this article, we’ll be talking about storytelling and heroism from another angle: the hero’s journey, also known as the monomyth. It’s a […]
Implementing an Arc Flash Electrical Safety Program
Despite many federal and state regulations aimed at improving the safety of utilities workers in the United States, there are several fatalities and many more injuries every year resulting from arc flash incidents on the job. Thankfully, advancements in worker safety technology have been helping organizations to reduce the occurrence and the risk of these […]
Upcoming Webinar: Mastering B2B Commerce as a Distributor
Are you ready to unlock the full potential of B2B commerce? Mark your calendar for September 7th as Perficient participates in Optimizely’s virtual B2B Commerce Summit 2023. Across 2022 and 2023, economic headwinds have affected the growth of B2B vendors. Specifically, vendors are struggling with the rising cost of inflation, supply chain disruptions, and labor […]
Healthcare Storytelling Part 1: How your organization can supercharge its origin story
Picture a young man in the 1940s heading west with his sights set on Hollywood. He arrives to little fanfare and struggles to find the fame and fortune he seeks. With a baby on the way, bills to pay, and slim prospects for breaking into the entertainment industry, he turns to St. Jude Thaddeus, the […]
State of the Automotive Industry: The First Half of 2023
All eyes are on the automotive industry as the great electric vehicle transformation is sweeping the United States. With an administration that is pushing big goals for EV adoption by 2030, and consumer demand ramping up for the latest vehicle technology, OEMs and dealers are scrambling to ensure they stay on top of the game. […]