Industries

In a dynamic digital landscape, choosing the right Adobe service provider is paramount for businesses seeking to maximize their Adobe investments. The selection process can be daunting with a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. So where do marketing leaders start? Forrester published The Adobe […]

Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director and head of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo. Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host […]

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. The imperative for transformation has never been clearer, and this is highlighted in Forrester’s report, The Future Of Insurance. Embracing Change The report states, “The business of insurance is in a heightened state of transformation…,” […]

Imagine this: You are a marketer at a medical device organization. Your products are cutting-edge, innovative, and best-in-class. It’s every marketer’s dream. But here is the big question: Is the experience your digital product catalog delivers as innovative as your products?   Often, the answer is “No,” and that’s not surprising. Many of us remember the […]

 How AI and Automation are Changing the Retail Game As the digital landscape continues to evolve, retailers are increasingly turning to AI and automation to gain a competitive edge. Forrester interviewed Perficient for its recent report The Forrester Tech Tide™: Retail AI And Automation, Q1 2024 , and listed Perficient among sample vendors for Digital Experience Optimization. According to […]

Prescription drugs reach patients through a complex web of entities. Among these, pharmacy benefit managers (PBMs) play a crucial role, handling reimbursements and negotiations with drug manufacturers and pharmacies. Three major PBM players – CVS Caremark, Express Scripts, and OptumRx – collectively command a significant 79% market share, orchestrating much of the industry’s dynamics. This […]

You may learn microservices in-depth from beginner to expert in this set of tutorials. click here for previous blog: – Tutorial 01 – Microservices Architectural Design by using Spring Boot Introduction: – Netflix Eureka Server – To enable discovery and communication between microservices, it is necessary to register or publish the microservice with the R&D […]

This blog was co-authored by Perficient Risk and Regulatory CoE Member: Alicia Lawrence The announcement of significant amendments to the New York State Department of Financial Services (NYSDFS) regulations on December 1, 2023, represents a pivotal moment for entities operating within New York’s financial sector. The NYSDFS Part 500 amendments signal a crucial shift in […]

Fueled by technological advancements including 5G, generative AI, and cloud computing, the communications, media, and technology (CMT) industry is poised for significant growth and disruption in 2024. Challenges like rapidly changing customer preferences and frequent M&A put CMT companies in a difficult spot – only the most agile and innovative will thrive. Our extensive experience […]

It can seem like training is never-ending in the corporate setting — particularly in the healthcare industry. You’ve got compliance training, processes training, training from corporate leadership, onboarding training for new team members and more. But there’s one more type of training your healthcare content strategists and marketers need that you’re (probably) not doing: healthcare […]

OEMs (original equipment manufacturers) and their dealerships have a longstanding partnership that has built a robust automotive industry in the United States. The ideal state is to have OEMs work with their dealerships to sell genuine OEM parts, which would benefit not only the OEMs and dealerships but also the customer’s automotive experience. However, full […]

Like many of you, I sat down recently to take in the 58th Super Bowl. Having no teams in the game, I was largely there for the commercials — and, sure, for the Taylor Swift sightings. And, to those ends, I was pretty satisfied. I absolutely loved CeraVe’s Michael Cera commercial. And Ben, Matt, Tom, […]