Industries

More customer expectations. More data. More connected devices.   It’s all increasing rapidly, driving the need for digital transformation. But while most manufacturers acknowledge the importance of this transformation, over the past few years only 5% of executives have been happy with their current digital strategies (Forbes).   Why Manufacturing Is Different  The standard definition of digital transformation […]

How can we use digital technologies to combat the spread of COVID-19? To use a recent industry analogy, the virus moves along its own supply chain, from source to recipient (person to person), often with many individual cases occurring in clusters. These patterns can provide us clues as to how the virus will further propagate. […]

As technology advances, new ways to gather customer data and new ways to use that data in marketing and customer outreach have emerged. This has created a new need for many companies in various industries. The need to combine offline data with online data in accurate and intelligent ways, allowing the organization to gather more […]

As the impact of the Coronavirus (COVID- 19) continues to evolve across the nation with greater numbers of confirmed cases for the virus, and greater precautions are being taken for containment and control activities, the Centers for Disease Control and Prevention (CDC) has urged hospitals and clinics to expand their use of telehealth services. Telehealth […]

Previously, I discussed machine learning and the traits that separate it from artificial intelligence. This blog analyzes how dirty, or bad data, is the enemy of machine learning. While entirely accurate and complete data is the goal of a comprehensive data management program, many firms fall somewhat short. Siloed governance projects and the lack of […]

We are living in unprecedented times. This is the first time in my life I see people’s daily lives and habits change on such a large scale, and in many cases, not by choice. Lots of things are changing because of the coronavirus (i.e., COVID-19). Schools are closing, concerts and sporting events have been canceled, […]

In the manufacturing industry, partner ecosystems create unique efficiencies for reaching and serving customers. But they can also create unique complexities – especially when it comes to customer data and digital experiences.   According to Forrester, 71% of buyers choose a dealer, distributor or other partners after a digital-only journey. That means it’s more important than […]

The Coronavirus (COVID-19) epidemic continues to spread across the United States. The global number of confirmed cases is increasing as reported by the World Health Organization, and it is more important than ever to continue efforts for comprehensive containment and control of activities to slow the spreading of the virus and to limit the number […]

The term artificial intelligence (AI) was first coined in 1956 by the computer scientist, John McCarty, when he held the first academic conference on the subject at Dartmouth College. McCarty, who is widely recognized as the father of AI, defined it as “the science and engineering of making intelligent machines.” Over time, the meaning of […]

In a time of rapid market changes, increasing costs, and rising patient expectations, healthcare organizations need to rethink their approach to business operations – including budgeting and revenue forecasting – in order to achieve their strategic goals. University of Texas MD Anderson Cancer Center (MDACC) is transforming a traditional annual operating budget process to a […]

Even a few years ago, I would have told you that there is no place in healthcare for open source technologies like Drupal. The marketing technology within healthcare has largely been dominated by Microsoft-enabled technologies and proprietary systems supported by a single company.  However, Drupal has become a key tool in the toolbox of healthcare […]

The rise of digital-only banking is an international phenomenon. New digital-only banks, also known as neobanks, are being launched and fighting for market share in locations across the globe including the US, Canada, UK, Germany, Belgium, India, UAE, Israel, and Hong Kong. To a customer, the advantage of a digital-only bank is the promise of […]