The healthcare brand persona is the new archetype marketers are creating to fully articulate their brand’s voice, tone, and feel. “Cura te ipsum.” It’s Latin for “Heal thyself” — a proverb physicians have told themselves for thousands of years. The idea is that you can’t take care of others unless you take care of yourself. […]
Life Sciences
Healthcare Information Architecture: 4 Ways It Can Benefit Your Organization’s Digital Experience
Your healthcare organization (HCO) could have the best content imaginable on your website. But if your users can’t find it quickly and intuitively, it’s not going to do what you want it to do. And it’s probably not going to help you with your conversion goals. That’s why content is only part of the equation […]
Conversion-Centered Content: 5 Secrets Your Healthcare Organization Needs to Know
Conversions are healthcare marketers’ lifeblood. After all, most of the effort you spend on audience outreach and engagement, apart from simple brand awareness and public-service campaigns, comes with the ultimate goal of getting those audience members to become patients, members or consumers of your healthcare organization (HCO). That means you need a plan behind each […]
6 Reasons You Need to Conduct a Content Audit
What’s the state of your healthcare organization’s content right now? How do you know? Each piece of your content tells readers a story about your healthcare organization (HCO). And if you’re not regularly taking stock of your content through a content audit, those old webpages, blog articles and other items may be telling a story […]
Healthcare Decision-Making: Content Types for Each Stage of the Process
In the healthcare and life sciences space, good content strategy and content creation are rooted in scientific principles. We base our work on key tenets of behavioral science and psychosociology. One of the most important of these that forms a foundation of our work on healthcare personas and journey mapping is the Transtheoretical Model, which […]
Brand Archetypes in Healthcare: Finding Your Organization’s Personality
When we work with healthcare organizations (HCOs) on their marketing and content strategies, our clients are typically concerned with identifying their audiences. But competition in the healthcare and life sciences industry is heating up. And HCOs have a problem with consumer trust they historically haven’t had to face as much as other industries. So it’s […]
Leading a Clinical Data Collaboration Revolution: A Success Story
Clinical trials are integral to the safe and efficient delivery of new pharmaceuticals. But this part of the development process comes with many unique challenges. Participants need to be carefully monitored for adverse impacts, disparate teams need easy access to the vast quantities of data that trials generate, and that data—often being collected from a […]
Salesforce Health Cloud – Summer ’24 Edition: Have you heard of AI?
The Summer ‘24 release preview is out and will be generally available by mid-June! The latest release from Salesforce brings critical feature improvements for our friends in the Healthcare & Life Sciences (HLS) industry. Of course, the hot topic in Tech over the last year has been Artificial Intelligence (AI). As Salesforce continues to beef […]
Perficient’s Salesforce Expertise Continues To Be Recognized
In today’s competitive digital landscape, clients need to innovate faster, increase operational efficiency, and deliver customized, memorable customer experiences. They need to be more responsive, efficient, and relevant to better connect with customers and build lasting relationships. Salesforce enables clients to accelerate their digital transformation and unlock data across disparate systems, clouds, and devices to […]
How Medical Device Companies Build Loyalty Among Nurses
For medical device companies, building loyalty among nurses is a key element in driving growth. In this post, we’ll look at four loyalty builders for the nursing population. These loyalty builders are designed to engage and drive relationships among this critical stakeholder group. Nursing is the most trusted profession in the U.S. In fact, 78% […]
Secure and Personalized Commerce for Healthcare and Life Sciences
The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 billion by 2030. But a complex regulatory landscape and data privacy and security concerns are formidable obstacles. Additionally, consumer demand for proactive, personalized experiences is at an all-time high. […]
Digital Product Catalog: The Medical Device Marketer’s Guide
Imagine this: You are a marketer at a medical device organization. Your products are cutting-edge, innovative, and best-in-class. It’s every marketer’s dream. But here is the big question: Is the experience your digital product catalog delivers as innovative as your products? Often, the answer is “No,” and that’s not surprising. Many of us remember the […]