Optimizely Spire CMS provides a feature to create variants of CMS pages. Page variants are variations of a website page with rules for displaying it to end users. Optimizely Spire CMS supports page variants for all CMS pages, including the header and footer. The primary purpose of that user is to see different variations of […]
Commerce
Optimizely Configured Commerce – Email Administration And More
Optimizely Configured Commerce provides a unique way of managing emails. This allows administrators to configure and manage the email templates and settings used for automated email communications with users. This feature is essential for ensuring consistent branding, and operational efficiency in a B2B e-commerce environment. And most importantly, those emails are setup automatically and should […]
Micro-Moments in Ecommerce & DXP: Capturing Customers at Their Most Intent-Driven
In today’s fast-paced digital landscape, ecommerce professionals must seize fleeting opportunities to engage consumers. These opportunities, known as micro-moments, represent brief, intent-driven actions where customers turn to their devices to address an immediate need—whether to know, go, do, or buy. Understanding and leveraging these moments can dramatically enhance customer engagement and drive sales. What Are […]
The Importance of Clean Data in the Age of AI for B2B Ecommerce
Artificial Intelligence (AI) is revolutionizing B2B ecommerce, enabling capabilities such as personalized product recommendations, dynamic pricing, and predictive analytics. However, the effectiveness of these AI-driven solutions depends heavily on the quality of the underlying data. Despite AI’s potential, poor data governance remains a significant challenge in the industry. A recent Statista survey revealed that 25% […]
Justin Racine Named Three-Time CMSWire Contributor of the Year
Justin Racine, Principal of Unified Commerce Strategy, has written about some of the most gripping commerce and retail topics this year. In 2024, he’s decoded how Elon’s new Justin’s expertise and passion for cutting-edge technology transforming the commerce landscape brings great depth and nuance to his articles. In addition, his coverage of and poignant reflections […]
Powering Your Business the Shopify Way
Are you looking to start, grow, manage, or scale your business? Look no further than Perficient for leveraging Shopify’s robust e-commerce platform to help achieve your goals. Welcome to the digital era of commerce, where businesses grow online, and seamless checkouts are the norm. At Perficient, we understand the evolving landscape of commerce, and we’re […]
Optimizing E-commerce SEO: The Role of Product Information Management (PIM)
A strong and successful search engine optimization (SEO) strategy is essential in the extremely competitive world of e-commerce today. You can increase the visibility, draw in more visitors, and raise conversion rates with the correct tools and strategies. Product information management (PIM) is a crucial tool for accomplishing these objectives. What is PIM? PIM provides […]
Deploying HCL Commerce: Elasticsearch and Solr-Based Solutions
Deploying HCL Commerce involves setting up a network of Docker containers to run your e-commerce site. This guide will help you understand the deployment components, environments, and steps to effectively manage your HCL Commerce application. HCL Commerce provides a robust and scalable solution for e-commerce businesses. It supports multiple stores and environments, allowing for efficient […]
Perficient Named as a Major Player for Worldwide Adobe Experience Cloud Professional Services
We’re pleased to announce that Perficient has been named a Major Player in the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2024-2025 Vendor Assessment (Doc #US51741024, December 2024). We believe this recognition is a testament to our commitment to excellence and our dedication to delivering top-notch Adobe services to our clients. Continue reading to […]
Boost Efficiency and Accuracy: Why you need inriver’s Expression Engine
For organizations to remain competitive in today’s fast-paced digital environment, product information management (PIM) needs to be precise and effective. inriver latest innovation, the Expression Engine, aims to transform how consumers manage and manipulate product data. It allows users to configure rules that automatically apply to product data, similar to using formulas in a spreadsheet. […]
Streamline Your PIM Strategy: Key Techniques for Effective inriver Integration
In today’s digital landscape, efficiently managing product information is vital for businesses to enhance customer satisfaction and drive sales growth. A robust Product Information Management (PIM) system with excellent integration features, like inriver, will streamline your PIM strategy. By utilizing the integration frameworks and APIs provided by inriver, businesses can ensure relevant, accurate, and consistent […]
Two PIMs, Generative AI, and Your Product Digital Shelf
Digital shelf development is supported by Product Information Management (PIM) systems . And they are evolving to meet the growing demands for efficient and effective online content generation across channels. Integrating Generative AI into your digital shelf is a significant advancement. This innovation transforms how retailers can transform the customer’s online experience, including subsequent reviews, […]