Automotive

Imagine that you work on different engagements or projects in which Kali Linux is one of your primary tools.  Furthermore, maybe you also have the need to keep the data for each of those projects isolated from the others – in other words, you need to avoid cross-contamination between your projects.  In this article I […]

Have you ever found yourself needing a development environment at 2 AM on a Wednesday morning? Well, maybe not, but if you have, and you are a FileNet P8 developer, or admin, you’re in luck. IBM has created an easy to spin up containerized implementation of P8. The instructions and code for installing it is […]

One of the fastest-growing digital advertising tactics in the automotive industry is video advertising as dealers begin to see the value of the medium, while others are simply getting on board because they see their competitors doing it. Keeping up with competitors is never a bad thing, but you should always take the time to […]

Introduction In this installment, I will discuss a few key takeaways of the PPM Rapid Install sheet. The PPM Rapid Installation is very helpful in getting an environment up very quickly. It also provides a structure in capturing configuration data. Depending on which features are suited, and selected, for your company, the sheet will enable […]

What is a Project Billing Invoice Format? The Oracle projects billing invoice formats determine how invoice lines can be displayed on invoices. Implementers define the width of columns and different data types to appear. Invoice formats also allow free-form text. These details are used in Receivables for invoice accounting and presentment to the customer. Are […]

What Are Project Statuses? Statuses can control the “life-cycles” of projects, project resource requirements, and people. New statuses can be created for the above objects. Out of the Box Project Statuses Project Statuses include predefined statuses for the following objects: Projects – a project’s current state, for example Open, Closed, or Approved Requirements – The […]

As auto dealers increase their interest, knowledge, and investment in various digital marketing tactics, the discussion on how to best utilize third party auto sites is growing. If you are asking yourself, “what exactly is a third party auto site?”, no worries, let me take my best attempt at defining it. Third party auto sites […]

A big problem in the automotive industry is distrust of auto dealers. This is an issue that is highly discussed but almost never addressed. 87% of Americans dislike car shopping at dealerships. 61% feel they’re taken advantage of while there (Jazel Automotive). I bet this percentage would be even higher if all of these shoppers […]

Digital marketers, working on behalf of the same brand across all three tiers in the automotive industry, are competing with each other. They are driving up costs for each other and providing inconsistent messaging and pricing to consumers. To give you a specific example, let’s use Paid Search marketing, as this is the marketing channel […]

Auto manufacturers need to rethink their entire approach to their websites. The typical content that every OEM displays on their website is getting stale and boring. Yes, you should still have a vehicle details page, and all the shopping tools that go with it, but why not start including different types of content outside of […]

Digital marketers in the automotive industry need to take advantage of the uniqueness of the industry. There are two specific factors I want to discuss that make the industry so unique. First, the auto industry is required to report industry-wide sales to the government and the public. Second, its transactions are done entirely in-person rather […]

According to the U.S. Department of Health & Human Services and the Pew Research Center, millennials are defined as those born between the years of 1981 and 1997. That would make those between the ages of 21 and 38 millennials (up to this point in 2019), for those of you looking around the office wondering […]