Many people have tried to sum up what “digital transformation” means. For the most part, it’s defined as using digital technologies to create or modify processes, culture, and customer experiences to be more effective and competitive. However, this definition doesn’t address how to measure the effectiveness of a business’ efforts to digitally transform itself, nor […]
Commerce
Personalization and Relevant Search with Coveo for Adobe
You need personalization and relevant search. Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies need to deliver the information each customer needs. Technology that can seamlessly deliver personalized, targeted content is the Holy Grail. Whether your visitors browse or search, […]
Adobe Summit 2022: What You Can Expect from The Digital Experience Conference
If you’ve heard great things about Adobe Summit but not experienced it, this is your chance to see what it’s all about. Summit is virtual again this year – and free – for everyone to attend! This three-day global virtual event begins March 15. With a well-crafted agenda of more than 200 sessions, training workshops, […]
How to Optimize Your Business’ Purchasing Journey for the Modern Insurance Customer
In today’s evolving digital world, our insurance partners are trying to increase awareness and consideration for their brand through digital commerce strategies such as social media platforms and third-party adjacent platforms to garner the attention of customers in a new way. And we don’t want insurance carriers to just stop at the brand awareness and […]
Where Quality Analysis (QA) fits in the World of DevOps
Development and Operations (DevOps) is the agile software development approach that allows for simultaneous software development and testing. A successful DevOps practice requires quality assurance and testing (QAT). DevOps developed from the need for businesses to respond faster to market changes to acquire a competitive advantage and accelerate their growth. DevOps is assisting firms with […]
NY Federal Reserve Evaluates Stablecoin Frameworks
Cryptocurrency continues to grow, and Perficient is committed to helping financial services clients continue to understand and navigate this fast-changing part of the economy. Over the last 90 days, we have let clients know about the federal banking regulators planned cryptocurrency road map, explained what steps national banks need to take to begin crypto activities, […]
How to Monitor Performance Using Application Insights
Monitoring your website performance is a key factor to ensure your application performs as expected. There are a lot of application performance monitoring (APM) tools available in the market that can be used to monitor the performance of the application, such as NewRelic, Azure Monitor, AppDynamics, and others. In this post, I’ll talk more about […]
What a Successful Digital Commerce Transformation Looks Like
In my last blog, I explained what digital commerce looks like in today’s world for businesses everywhere. Now, we’ll discuss what a digital commerce transformation looks like. Whether a business has created new leadership roles to address digital demands or not, businesses need help evolving in many areas, including: Knowing their customer and their current […]
Optimizely: Spire Style Guide Changes with setPreStyleGuideTheme and setPostStyleGuideTheme Methods
In Spire, we have two main methods for changing the style of global elements. We refer to this as the Style Guide, which covers the style of HTML elements such as headings, paragraphs, input tags and so on. For front-end components, we use the Mobius library, which is a configurable and extendable React Styles component. […]
Acting Comptroller of the Currency Wants Crypto Regulated
Acting Comptroller of the Currency Michael J. Hsu spoke in late January at the British-American Business Transatlantic Finance Forum Executive Roundtable regarding the regulation of crypto-assets, including stablecoins. Mr. Hsu began his speech by noting how cryptocurrency has gone “mainstream with consumers,” noting that 16% of American adults claim to have owned, traded, or used […]
Digital Commerce in 2022 – It’s Not Your Father’s Shopping Cart
Nearly all businesses have invested in digital commerce to varying degrees over the past two decades. Previously, digital commerce was thought of as a channel through which the business exposed its way of doing business to a digital audience. This thought served businesses well when the digital audience had little expectation with a business online […]
Perficient and Adobe to Host Women in Digital on International Women’s Day
Perficient and Adobe will partner to host the sixth annual Women in Digital panel just before Adobe Summit 2022. This year, we’re excited to celebrate women around the world as we’ll hold our virtual event on International Women’s Day, Tuesday, March 8. In honor of this worldwide celebration, each confirmed attendee will result in a […]