Commerce

What is one trend that is more popular than the latest and greatest TikTok dance? Businesses looking to move into the Direct to Consumer (DTC) space. Why? Well, there are many reasons, but one of the top reasons is we as consumers are demanding to have conversations with the brands we love, without all the […]

The term “strategy” can often come off daunting for many people, but in reality, it’s the opposite of daunting. In fact, it’s really quite opportunistic, especially for your company. Your strategy is the foundational piece you need to develop to ensure that your technology, processes, and objectives are aligned to meet customer needs and mature […]

Technology is changing quickly, and it seems like there is something new every day. It can be intimidating to try and keep up with all the latest tech news, let alone implement it for your business. Brands often struggle with where to put their resources, what to invest in, and how to implement new technologies […]

Perficient’s Director of Commerce Strategy, Justin Racine, was recently featured in the Forbes article, “Creating An Amazing Customer Experience On A Budget” by Shep Hyken. Hyken’s piece, which references Racine’s recent CMSWire contribution piece, emphasizes the struggle to provide the same customer experience despite obstacles such as employment issues, supply chain problems, or other causes […]

Businesses thrive on capturing the moment where consumers feel compelled enough to convert or purchase something from their organization. Some of the most efficient organizations have perfected this, and your company can capture this moment too. But how do you align the sequence of events so perfectly that a customer is compelled to act? The […]

Your customers want to live the digital-first lifestyle, especially when it comes to interacting with your brand. But, does your business have a plan, strategy, structure, and requirements in place and prepared to deliver on these expectations? Your company’s organizational change management (OCM) processes must be addressed and set before you can choose the right […]

Salesforce has launched a cloud-based service for the sale and creation of non-fungible tokens (NFTs). The first version of NFT Cloud was released in a limited pilot in mid-June at the Salesforce Connections conference in Chicago. Later this year, anticipated to be in October, Salesforce will make the product available to the public. This product […]

Ecommerce means “the business of buying and selling things over the Internet.” Many businesses use ecommerce to reach out to clients all over the world and grow their sales. Ecommerce has several business models. Let’s review the most common models: Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C) Consumer-to-Business (C2B)   Business Buyer Consumer Buyer Business Seller […]

Obsession is often misconstrued in many forms, but when it comes to your customers, it’s seen as a competitive advantage that helps your organization develop personalized content for your buyers. It can also help your business to curate customer journeys so focused on the customer that you’ll never feel as though you’re missing the mark […]

Perficient and our colleagues are driven to deliver value to the world’s largest enterprises and biggest brands through bright minds and deep expertise. Individually and collectively, we achieve this through collaboration and innovation, among our other core values. This shows the dedication our teams have for simplifying complexities to deliver unified, exceptional customer experiences across […]

Perficient is regularly recognized as a best place to work with a culture that encourages all colleagues to grow both personally and professionally. We have the best and brightest colleagues in the industry, and company initiatives like Growth for Everyone, our LiveWell@Perficient wellness program, and learning resources like Perficient Academy offer every colleague the opportunity […]

The best and brightest people in the industry come to work at Perficient, providing our clients with exceptional end-to-end support and high levels of expertise. Our colleagues recognize the importance of their work, and they take pride in what they do while working alongside their trusted and respected peers.   Sarin Nair works on our award-winning […]