For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]
Commerce
3 Ways to Personalize the Medical Product Experience
“Personalization” has been one of the hottest buzzwords and approaches in the digital commerce space over the last five years. But personalization isn’t new; it’s been around as long as humans have conducted commerce. Think about it. Even before the onset of eCommerce and digital buying channels, brands were personalizing ads and products to attract […]
Revolutionizing the Way We Pay: The Top Payment Industry Trends You Need to Know in 2023
Across industries, consumers are communicating the same demands; they see the thing, they want the thing, and they want it in their hands within hours, if possible. And if it’s not possible, they wonder why not since it usually is through Amazon. Because money is what makes the world go-’round, the payments industry has responded […]
Embedded Finance: Bolstering Brand Experiences
In the first blog in this series, Getting Started On Embedded Finance, we defined embedded finance and took a high-level look at the goals and strategy a firm should take at the outset of its modern embedded finance journey. In this blog, we will look at how a non-banking company can offer bank-like perks to […]
An Omnichannel Messaging Success Story: Building a Global Experience With Salesforce Marketing Cloud
Today, patients have more options than ever before. There is more content and research easily accessible to consumers. Medical device organizations need to cut through the noise to make their communications impactful. Three in four people say they want to have the same experience in healthcare that they receive from other businesses. Enabling a tailored […]
Perficient’s Take on Traditional v/s Digital Managed Services
Traditionally, Managed Services Providers (MSPs) have focused on areas like IT, Network, Infrastructure, Cloud, Security, and third-party vendor software management. But with the rapid digitizing of the global economy, Digital MSPs are fast emerging with service offerings designed for Digital Experience Platforms like Acquia/Drupal, Sitecore, Shopify, Adobe Cloud Commerce, Adobe Experience Manager, Optimizely and Salesforce […]
Headless Commerce with SAP Commerce Cloud Composable Storefront
Nowadays, customers have high expectations; they want a fast, reliable, and smooth e-commerce experience across multiple devices, especially on mobile. Headless e-commerce solutions such as SAP Commerce Cloud Composable Storefront (also known as Spartacus) provide best-in-class technologies and practices to ease the creation of these experiences while supporting complex selling models. There are numerous reasons […]
Top 8 Trends Driving the Medical Device Industry in 2023
With surging inflation, decreased hospital spending, and widespread market uncertainty, it is vital that medical device organizations stay knowledgeable about the future of the industry, so they can prioritize their investments strategically. As we begin the new year, we expect the following eight trends to drive the medical device industry in 2023. 1. Virtual Health […]
Getting Started On Embedded Finance
Many clients have been asking about embedded finance, and as every schoolteacher knows for every person who asks a question, there are at least 10 others who have a question but are afraid to ask it. For both the questioners and those afraid to question, we at Perficient thought we would provide some background on […]
Retail in 2023 Is All About “Breaking Through” – An NRF Preview
Ever been on an airplane? Sure, of course you have. Ever been on a plane taking off with bad weather? I’m sure you have, too. It can be a little unsettling taking off into dark storm clouds, especially because you can’t see where the plane is going. However, regardless of what the weather is like […]
The Impact of PunchOut between Buyers and Sellers in B2B Commerce
When buying online in today’s world, we often think of a quick and simple process. However, the B2B purchasing process can be more complex, especially when clients purchase from various suppliers and familiarize themselves with each vendor-purchasing platform, or for sellers who are accommodating requests from various buyers. These touchpoints and roadblocks make the commerce […]
Optimizely B2B Commerce – Learn CMS Spire 5.X Part-1
What is Spire? Spire is a brand-new CMS as well as an entirely new reference site. The basic concepts remain the same pages are built using CMS widgets, widgets are shown on the pages, and the CMS/JavaScript Framework uses APIs to obtain data but the technology is different from our preferred classic CMS. The primary […]