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Commerce Solutions: Use Cases in the Medical Device Industry

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For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions.

Fortunately, there are tried and true solutions to accomplish these goals. We partner with medical device leaders, bringing end-to-end healthcare, life sciences, commerce, customer experiences, and digital marketing expertise to the table. This blend enables our clients to build relationships with end users and get the right information to the right people at the right time.

Empowering Patient Independence With an Enhanced Commerce Experience

A global medical technology company wanted to expand the online purchasing experience for its successful external catheter product to empower patients and caregivers to make informed decisions for better health outcomes. To enable this, the client needed a consumer-focused commerce experience.

We built this by:

  • Conducting stakeholder interviews to uncover targeted personas and their needs
  • Developing journey maps for each persona’s unique journey to identify actionable insights around key moments of influence
  • Building a commerce website with a guided selling approach to help patients determine if the product is right for them
  • Optimizing the site design to make the checkout process intuitive, concise, and tailored to the target audience

Driven by actionable, persona-based insights, this work resulted in a best-practice purchasing experience that seamlessly guides end users, caregivers, and physicians to the information they need to make informed purchasing decisions.

READ THE FULL SUCCESS STORY: Empowering Patient Independence With an Enhanced Commerce Experience

Building a Cohesive Global Customer Experience With Salesforce Marketing Cloud

A leading medical device firm needed to maintain a cohesive brand experience and streamline communications, as it was expanding globally. Our client needed personalized, targeted messages in local languages and in accordance with legal regulations.

We super-charged our client’s country- and domain-specific marketing efforts by:

  • Implementing Salesforce Marketing Cloud and managing all of the client’s global instances,
  • Configuring, launching, and optimizing personalized, behavior-based communication journeys
  • Equipping the client’s leadership to optimize and scale the program as needs evolve

Our client is now enabled to utilize Salesforce Marketing Cloud to its fullest potential, on a global scale.

The metrics from this campaign consistently exceeded our client’s goals and strengthened retention with a global, targeted, and strategic brand message.

Customers can now easily re-order supplies through automated communications, improving their overall care experience. The client also won back lapsed customers and lessened the volume of inbound calls to customer support.

READ THE FULL SUCCESS STORY: Building a Cohesive Global Customer Experience With Salesforce Marketing Cloud

Empowering Solutions for Healthcare and Life Sciences

Traditionally focused on manufacturing, medical device companies realize the need to drive end-to-end customer value that includes more than products. This is accomplished through holistic solutions that include services, data intelligence and integrated product offerings to drive new revenue streams, reduce costs and prevent hospital admissions.

Perficient leads medical device companies through this opportunity by helping the enterprise reinvent core business strategies for evolving markets and implementing business-growing solutions that combine data intelligence, commerce/logistics strategy, platform integration, interoperability, and more. Our clients value us as a single strategic partner driving value throughout the consumer lifecycle.

READ MORE: Top 8 Trends Driving the Medical Device Industry in 2023

With deep expertise in life sciences and digital technologies, Perficient is a trusted, end-to-end, global digital consultancy. More than 150 ​​pharmaceutical, biotechnology, medical device, and clinical research organizations have counted on our world-class industry capabilities and experience with leading technology innovators. Contact us to learn more.

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Cassidy Rimmey

Cassidy Rimmey is a Marketing Coordinator in the healthcare industry at Perficient.

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