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Digital Experience

Adobe Agentic AI

How Agentic AI is Reshaping Marketing and CX Operations

As Generative AI (GenAI) continues to evolve, its promise of speed and scale is capturing the attention of senior executives across industries. According to Adobe’s 2025 Digital Trends Report, 86% of leaders expect GenAI to significantly increase content production both in speed and volume. But for the marketing and customer experience (CX) teams tasked with […]

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Creating a Brand Kit in Stream: Why It Matters and How It helps Organizations

In today’s digital-first world, brand consistency is more than a visual guideline, it’s a strategic asset. As teams scale and content demands grow, having a centralized Brand Kit becomes essential. If you’re using Sitecore Stream, building a Brand Kit is not just useful, it’s transformational. In my previous post, I tried to explore Sitecore Stream, […]

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Access to Care Is Evolving: What Consumer Insights and Behavior Models Reveal

Consumers aren’t waiting for healthcare to evolve—they’re already redefining what access means. They expect care to be affordable and available, but that’s only the beginning. Increasingly, they also demand experiences that are convenient, personalized, and digitally seamless. When those expectations aren’t met, they don’t hesitate to look elsewhere. Understanding this shift requires more than demographic […]

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Martech is Exploding – Where Does Sitecore Fit In?

I remember using a slide in a presentation around a Sitecore implementation I was working on ~7 years ago. It showed something to the effect of the Martech ecosystem 10 years prior to this and how much it had exploded during that time frame (so basically highlighting the growth in Martech between ~2008-2018). Fast forward […]

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Empowering the Modern Insurance Agent: Digital Strategies That Deliver Business Impact

Digital transformation in insurance isn’t slowing down. But here’s the good news: agents aren’t being replaced by technology. They’re being empowered by it. Agents are more essential than ever in delivering value. For insurance leaders making strategic digital investments, the opportunity lies in enabling agents to deliver personalized, efficient, and human-centered experiences at scale. Drawing […]

Adobe Sensei

Beyond AEM: How Adobe Sensei Powers the Full Enterprise Experience

In our previous post, we explored how Adobe Sensei and GenAI capabilities are already transforming content management through Adobe Experience Manager (AEM). But Sensei’s true value isn’t limited to content operations, it’s the unified AI engine that quietly powers marketing intelligence, customer personalization, and even creative automation across Adobe’s enterprise ecosystem. From CMS to Customer […]

Adobe Sensei

Adobe Sensei and GenAI in Practice for Enterprise CMS

Adobe Experience Manager (AEM) introduced Adobe Sensei and Generative AI to transform enterprise content management by automating, personalizing, and scaling content creation and delivery. Consequently, these AI capabilities help marketers, content creators, and enterprises produce highly relevant and engaging digital experiences faster and more efficiently. Core Adobe Sensei and GenAI Capabilities in AEM Generative AI […]

Strategic Cloud Partner

Strategic Cloud Partner: Key to Business Success, Not Just Tech

Cloud is easy—until it isn’t. Perficient’s Edge: A Strategic Cloud Partner Focused on Business Outcomes Cloud adoption has skyrocketed. Multi-cloud. Hybrid cloud. AI-optimized workloads. Clients are moving fast, but many are moving blindly. The result? High costs, low returns, and strategies that stall before they scale. That’s why this moment matters. Now, more than ever, […]

Adobe Is A DXP Leader

Our Partner Adobe Recognized Again as a DXP Leader

Adobe has once again been recognized as a Leader in the digital experience platforms (DXP) market in a Gartner® Magic Quadrant™ report. We believe this recognition underscores Adobe’s commitment to customer satisfaction and its ability to deliver comprehensive solutions that meet the evolving needs of businesses across various industries. Adobe’s Position in the Magic Quadrant […]

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AEM Universal Editor: A Simpler, Smarter Way to Create Content

AEM Universal Editor: A Simpler, Smarter Way to Create Content Adobe Experience Manager (AEM) has come a long way in empowering content authors. We started with static templates — where even small changes required a developer — and evolved to editable templates and Layout Mode, which finally gave authors visual control over their pages. Now, […]

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Navigating the Digital Transformation Landscape in 2025

Keeping up with today’s fast-paced technological environment, with businesses undergoing a significant transformation in operations, customer interactions, and innovation, can be challenging. Partnering with the right digital transformation service provider is essential for success. A proven track record in guiding businesses through digital complexities is crucial for unlocking their full potential, driving efficiency, and ensuring […]

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Perficient Becomes HubSpot Platinum-Tier Solutions Partner

Perficient, the leading global digital consultancy transforming the world’s largest enterprises and biggest brands, has joined the platinum tier of HubSpot’s Solutions Partner Program. HubSpot, an AI-powered customer platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. The Solutions Partner Program is an ecosystem of experts who offer […]

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