As you strive to offer the best customer experience possible, branded communities have become the preferred method for collaboration. Of all self-service channels, customers make the most frequent use of knowledge bases. But your community is only as good as the support it provides, so if engagement is low or your knowledge bank is lacking, […]
Marisa Lather –
Marisa Lather is the Employment Branding Marketing Manager at Perficient and is proudly dedicated to developing the Perficient culture. Known as @MarketerMarisa, she is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. With an inbound marketing specialization in multimedia content creation and engagement, she develops and executes omnichannel campaigns, blending online and offline worlds to create data-informed content and affinity-building experiences for brands. She is actively engaged in the national marketing community, blogs about modern business, personal development, marketing, and more at www.MarketerMarisa.com, and speaks at conferences around the country. Connect with Marisa on LinkedIn and follow @MarketerMarisa on Twitter, Instagram, Facebook, and Pinterest.
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Blogs from this Author
New Partner Community Helps Okta Cut Through the Content Clutter
With all the different audiences businesses interact with today, it can be a challenge to control the information each audience actually needs. Systems that worked in the past can quickly become useless as growth happens and business needs change. The question is, can your technology solutions keep up? When Your Community Content is Out of […]
[GLOSSARY] Salesforce Chatter Terminology Explained
Keeping your team aligned has its own challenges, especially when taking on new technology. A core component of Salesforce is Chatter, which enables enterprise-level social networking for employees, partners, and customers in a secure, measurable, and trackable environment. With the interchangeable terms from company to company and across technologies, we evaluated the top terms people […]
Top Service Challenges Enterprises Face in 2019
Migrating from one technology to another always has its unique challenges, and migrating to Salesforce Service Cloud is no exception. Our years of Salesforce migration experience have shown some common themes and best practices, which we cover in our free guide, Salesforce Service Cloud Migrations Made Easy. Top Service Challenges for 2019 As digital transformation […]
6 Tips to Make Service Cloud Migrations Easier
In a crowded marketplace, business value is becoming more about offering a great customer experience throughout a customer lifetime as opposed to a one-off sale. How does your business measure up to today’s service challenges? In our guide, Salesforce Service Cloud Migrations Made Easy, we explore in detail what organizations need to take into consideration […]
Design Tips to Make Your Lightning Community Dazzle
Why Brand My Salesforce Community? A brand is much more than a memorable logo, clever tagline, and a cohesive palette of colors or clean lines and typography. Bottom line, it’s about providing added value for your customers, building trust through quality and consistency, and ultimately boosting customer satisfaction and loyalty. Beyond a customer’s perception of […]
Who Should Maintain Your Salesforce?
Don’t Overlook the Need for Governance! One of the biggest pain points customers often have with managing their Salesforce environments is the lack of governance. Who’s in charge? Where do you go with questions, or worse, problems? Why Do You Need Salesforce Governance Framework? A governance framework provides an intake method for receiving and prioritizing […]
Our Tested Framework for Customer Service Community Success
Self-Service Communities Used for Customer Service On the Rise Trends show that customers prefer self-service communities when it comes to accessing support. Customers demand fast service anywhere, anytime. Today, customers have more choice: more products to buy, more information to influence purchasing decisions, and more devices and channels over which to seek customer service. What […]
The Future of Customer Experience: 5 Important #DF18 Keynotes
The Fourth Industrial Revolution is changing the technology we use for work, how we do business, and how ultimately we connect. At Dreamforce 2018, Trailblazers across the world learned about the latest innovations in the Salesforce ecosystem. Here are a few of the keynotes that caught our attention. Reimagine the Customer Experience with a 360° […]
MuleSoft 101: 5 Resources That Demystify Mule API Versions
When Salesforce acquired MuleSoft earlier in 2018, the Perficient team couldn’t help but smile. We not only have an expert Salesforce team, but also a dedicated API practice that specializes in MuleSoft that we’ve brought in for work with clients like this major leading beverage company, OneAmerica, and Ameren. Here are a few key articles […]
The Ultimate List of Professional Conversation Starters
“Excuse me. Do you know how much a polar bear weighs? Enough to break the ice! Hi, I’m [name]. Nice to meet you.” One of the hardest things about conferences (or any networking event) is getting a conversation going with someone — without being awkward about it. More people than you think have anxiety walking […]
The Path to Integration Architecture Designer: A Short Story
Putting customer success first means aligning qualified, motivated, and enthusiastic team members with their projects. We’re protective of our culture and believe in hiring the best of the best for our teams, and this was again demonstrated by a recent company update. We are peeling back the curtain and showing an example shared by Sherri Wiggins, […]